The Latest Edition of an Icon: Mercedes-AMG SL Digital World Premiere

The Latest Edition of an Icon: Mercedes-AMG SL Digital World Premiere

Oct 21, 2021

Affalterbach.  Mercedes-AMG will unveil the newest edition of an automotive icon on Thursday, October 28, 2021, at 16:00 (CEST) with the Digital World Premiere of the new Mercedes-AMG SL on our online platform Mercedes me media. Philipp Schiemer, Chief Executive Officer Mercedes-AMG GmbH, and Gorden Wagener, Chief Design Officer Daimler AG, will present the highlights of the relaunched roadster at the event. The world premiere can be followed live at and will then be available as video on demand.

The new Mercedes-AMG SL returns to its roots with a soft top and progressive character. At the same time, the luxurious roadster is suitable for everyday use as a 2+2-seater, and for the first time puts its performance to the pavement with all-wheel drive. Further high-tech components sharpen the dynamic profile as do comfort characteristics in the first SL ever developed by Mercedes-AMG.

The digital world premiere will be shown simultaneously to the public (and multipliers) on numerous channels. Mercedes-AMG is also offering media representatives in-depth information and services on Mercedes me media. In addition to the original soundtrack in English, transcripts in a total of six languages are available for reading and downloading. Press material such as videos, pictures, graphics and press releases complete the extensive offer. Individual questions will be answered in a virtual exchange with experts.