Under the microscope: A successful player in the premium compact vehicle segment

Oct 3, 2011
Mercedes-Benz is already a successful premium manufacturer of compact vehicles with its A- and B-Class. Over 2.8 million A- and B-Class models have rolled off the production line since the launch of the A-Class in 1997 and the B-Class in 2005.
The launch of the B-Class from Mercedes-Benz in 2005 laid the foundations for a new, future-viable market segment, attracting more than 700,000 delighted customers worldwide. The B-Class continues to enjoy great popularity in the year of the model change. 73,046 vehicles were delivered to customers between January and the end of August this year. This corresponds to a growth rate of 7.6 percent.