Mercedes-Benz at CES 2017: EQ – the new brand for electric mobility

Jan 5, 2017
Stuttgart/Las Vegas

The company is bundling its entire know-how around the intelligent electric mobility of Mercedes-Benz Cars under the brand name EQ.

  • EQ is the new electric mobility brand of Mercedes-Benz.
  • The name EQ stands for "Electric Intelligence" and is derived from the Mercedes-Benz brand values of "Emotion" and "Intelligence".
  • The new EQ brand encompasses all key aspects of customer-focused electric mobility and extends beyond the vehicle itself.
  • EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles and wallboxes to charging services and home energy storage units.
The navigation system on board the Concept EQ is based on the HERE map platform and offers a unique 3D view. The system employs the GPU technology from NVIDIA to this end.
Generation EQ, interior, the instrument panel is tailored to the driver
The study "Concept EQ" (premiered at the 2016 Paris Motor Show) provides an example of how vehicle interiors are heralding a paradigm shift as they evolve into living and working environments
Generation EQ, interior, driver-oriented cockpit