Stuttgart/Frankfurt am Main. Interesting workshops and a first look at numerous world premieres: on the eve of the International Motor Show (IAA) 2019, invited media representatives were already expecting an extensive program in the Forum of the Frankfurt Festhalle. On display were five new plug-in hybrids from Mercedes-Benz, the new GLE Coupe and the next generation of electric city cars from smart, among others. In addition to the Mercedes-AMG GLB 35 4MATIC (fuel consumption combined: 7.6-7.5 l/100 km; CO2 emissions combined: 173-171 g/km) and the GLE 53 4MATIC+ Coupe (fuel consumption combined: 9.3 l/100 km; CO2 emissions combined: 212 g/km) 1, other Mercedes-AMG vehicles making their debut at the 2019 IAA were on display. Also present were the new Mercedes-Benz GLB, the fully electric EQV MPV (combined power consumption: 27.0 kWh/100 km; combined CO2 emissions: 0 g/km, provisional figures)  and the Experimental Safety Vehicle (ESF) 2019, which celebrate their trade fair premiere.
In addition to learning about the numerous new products, 550 guests were able to get insights about the product and brand philosophy of Mercedes-Benz Cars & Vans via five workshops as well as expert discussions and interviews – all in a relaxed atmosphere. During a tour of the Festhalle with Britta Seeger, Member of the Board of Management of Daimler AG, Mercedes-Benz Cars Marketing & Sales, the invited journalists experienced the newly developed stand concept, which stands for innovation and sustainability and is even more customer oriented.
A comprehensive look into the future - the workshop program
In the presentation “Best Customer Experience 4.0 - luxury experience means ease of interaction,” Britta Seeger explained how Mercedes-Benz is aligning sales at all customer contact points. With the “Best Customer Experience 4.0” sales strategy, the brand is taking the next major step towards seamlessly linking digital sales channels with the physical brand experience. The company, together with its sales partners, expects to realize a quarter of worldwide passenger car sales via online channels by 2025.
Markus Schäfer, Member of the Board of Management of Daimler AG, responsible for Group Research & Mercedes-Benz Cars Development, spoke in his lecture “R&D: shaping mobility in a transforming world” about why, that in the field of research & development, openness in technology, cooperation, efficiency and flexibility are more than ever the essential keys to success. Digitization and sustainability, a focus on electrification and, last but not least, a first-class global team all play central roles.
The workshop “The technology to advance mobility” by Sajjad Khan, Executive Vice President, Member of the Divisional Board of Mercedes-Benz, CASE, focused on the intelligent combination of technology and mobility services. Mercedes-Benz customers are already benefiting from special connectivity offers for the fully electric EQC. The future goal is to continue combining different technologies and innovation in a meaningful way with the greatest possible customer benefit.
Renata Jungo Brüngger, Member of the Board of Management of Daimler AG, Integrity and Legal Affairs, presented in the workshop entitled “Digital pioneers: Daimler guiding principles for Artificial Intelligence” the values that Daimler has adopted for the use of Artificial Intelligence (AI). With the help of the four principles – responsible use, explainability, protection of privacy as well as safety and reliability – the company wants to make use of the opportunities offered by AI in a responsible manner.
In the workshop “Mercedes-Benz Cars future production: digitalization meets sustainability,” Jörg Burzer, Executive Board Member Mercedes-Benz Cars, Production and Supply Chain, presented his strategy for the future of production at Mercedes-Benz Cars. Using the example of “Factory 56,” one of the world's most modern automobile manufacturing facilities, he explained his vision of completely digitalized and sustainable production – from the use of a 5G network for automobile assembly to the generation of renewable energies through photovoltaic systems on the factory roof.
The constantly updated media hub at https://media.mercedes-benz.com/iaa2019 provides press materials, pictures and films about the innovations. There you will also find the multi-angle livestream of the Mercedes-Benz press conference taking place on the first press day – September 10th at 9:20 a.m. – with the new Chairman of the Board of Management of Daimler AG, Ola Källenius.
Recently, all news has also been available on Twitter: under the handle @mb_press, the channel supplements the press communications of Mercedes-Benz Cars & Vans and offers media representatives the opportunity to obtain up-to-date information on all topics and events.
 The stated figures are the measured "NEDC CO2 figures" in accordance with Art. 2 No. 1 Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated based on these figures. The range and the electrical consumption have been determined on the basis of Regulation (EC) No. 692/2008. A different value is applied in accordance with EmoG. A higher figure may apply as the basis for calculating the motor vehicle tax.
Further information on the official fuel consumption and the official specific CO₂ emissions of new passenger cars can be found in the "Guide to Fuel Consumption, CO₂ Emissions and Electricity Consumption" for new passenger cars, which is available free of charge at all sales outlets and from Deutsche Automobil Treuhand GmbH at www.dat.de.
 Figures for electrical consumption and range are provisional and were determined by the technical service for the certification according to UN/ECE-regulation 101. EC type approval and conformity certification with official figures are not yet available. There may be differences between the stated figures and the official figures.