World premiere of the new Mercedes-Benz GLA. For the first time ever, Mercedes-Benz presented the eighth model of its current generation of compact vehicles in a purely digital world premiere. Audiences enjoyed an exclusive experience of the new Mercedes-Benz GLA on the Mercedes me media communications platform. Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, as well as Gorden Wagener, Chief Design Officer Daimler Group, presented the latest SUV to bear the three-pointed star in a 15-minute show.

D587887 More than an off-roader – the new Mercedes-Benz GLA celebrates its digital world premiere on Mercedes me media
  • Shelfnumber
    19C1022_015
  • Legend
    World premiere of the new Mercedes-Benz GLA. For the first time ever, Mercedes-Benz presented the eighth model of its current generation of compact vehicles in a purely digital world premiere. Audiences enjoyed an exclusive experience of the new Mercedes-Benz GLA on the Mercedes me media communications platform. Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, as well as Gorden Wagener, Chief Design Officer Daimler Group, presented the latest SUV to bear the three-pointed star in a 15-minute show.
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  • Release date
    Dec 11, 2019
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