For its appearance at the Frankfurt International Motor Show from 10 to 22 September 2013, Mercedes-Benz is transforming the Festival Hall into a fascinating Mercedes world under the theme "Urban Experience". In a scenario which conjures up a vibrant urban setting, the visitor experiences the fascinating dynamism, diversity and innovative prowess of the Mercedes-Benz brand on a tour taking in three levels and well over 8000 square metres of exhibition space. An extensive stage with LED media screens covering some 1200 square metres sets the scene for the emotional and spectacular presentation of the key product and brand messages.

D204845 Mercedes-Benz auf der IAA 2013Mercedes-Benz at the 2013 Frankfurt International Auto Show
  • Shelfnumber
    13C942_013
  • Legend
    For its appearance at the Frankfurt International Motor Show from 10 to 22 September 2013, Mercedes-Benz is transforming the Festival Hall into a fascinating Mercedes world under the theme "Urban Experience". In a scenario which conjures up a vibrant urban setting, the visitor experiences the fascinating dynamism, diversity and innovative prowess of the Mercedes-Benz brand on a tour taking in three levels and well over 8000 square metres of exhibition space. An extensive stage with LED media screens covering some 1200 square metres sets the scene for the emotional and spectacular presentation of the key product and brand messages.
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  • Release date
    Sep 10, 2013
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