smart management on the new models: "Our idea has won through"

Nov 4, 2014
"As Europe's youngest car brand, smart enjoys global success today. No-one combines functionality and emotionality as well as we do, as the inventors of individual urban mobility. The new smart fortwo and forfour adopt the proven concept while offering more of just about everything – more space, more colour, more equipment … and even more fun in the city! Only the vehicle length of 2.69 metres remains as short as ever. Our idea based on a total rethink of urban mobility has won through."
Annette Winkler, Head of smart.
"In the planning phase we were clear that we wanted to retain the rear engine for the new smart, so as to continue to exploit the vehicles' strengths to the full in the city. On this basis, we then developed the new fortwo and forfour together with our partner, Renault."
Jörg Prigl, head of the Compact Cars product group at Mercedes-Benz.
"We are proud that we have been able to make the fortwo with the same length of 2.69 metres even safer and altogether more grown-up. We even succeeded in reducing the turning circle to 6.95 metres, setting a new best. The fortwo shares its architecture with the new forfour. We have tailored both of the vehicles to the needs of modern-day city traffic."
Markus Riedel, Head of Development at smart.
"smart stands for FUN.ctional design, as the brand is defined by two poles – the heart and mind. The design idiom is clear and purist and therefore very progressive. The typical smart attributes are being carried into a new era: the typical silhouette with the ultra-short overhangs, the clear lines, forms and surfaces, the tridion cell and the updated, likeable smart face. It is never easy to design the successor to a design icon – but it is all the more exciting."
Gorden Wagener, Head of Design at Daimler AG.