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Feb 28, 2014
Stuttgart / São Paulo, Brazil
- Mercedes-Benz do Brasil supports the Carnival in São Paulo and Salvador with Mercedes-Benz Actros, Axor and Atego trucks
- Social and cultural involvement of the staff: 200 employees support carnival celebrations of “Rosas de Ouro” samba school
Each year the Brazilian Carnival thrills millions of people – and Mercedes-Benz is taking part. For the second time in a row, the Daimler subsidiary Mercedes-Benz do Brasil is supporting the long-established carnival troupe from the samba school “Escola de Samba Sociedade Rosas de Ouro” in São Paulo. As part of the partnership around 200 employees and their families participate at today’s official carnival parade in the so-called “Sambodromo Anhembi” in São Paulo. Furthermore, Mercedes-Benz do Brasil provides the samba school with six medium and heavy-duty trucks of the Atego, Axor and Actros type. Additionally, two Axor and one Actros heavy-duty truck will be playing a prominent part in the carnival parade in Salvador, Brazil’ s third largest city after São Paulo and Rio de Janeiro, alongside internationally renowned samba musician Carlinhos Brown.
“Carnival is part of the Brazilian identity and at the same time brings together people from the widest variety of cultures”, explains Philipp Schiemer, President Mercedes-Benz do Brasil and CEO of Daimler Trucks Latin America. “Social and cultural commitment are important to us, and therefore we are of course happy to be supporting the Carnival in Brazil this year again.”
From Actros to “SambActros”
The Mercedes-Benz Actros shows up as “ SambActros” in the colors of the Brazilian national flag in the viral video campaign “Ritmos de Brasil”. In addition to the carnival, there is another reason to celebrate: Since the beginning of the year the Actroscan be financed with up to 80 percent by the Brazilian state subsidy program FINAME.
The video is online under following link:
About Mercedes-Benz do Brasil
Daimler has been represented in Brazil since 1956 and has established itself as a leading commercial vehicle manufacturerin the country with a market-specific product range of Mercedes-Benz trucks, bus chassis and vans.
In the São Bernardo do Campo plant, Daimler AG manufactures trucks, bus chassis and aggregate systems such as engines, transmissions and axles, as well as truck driver cabs. Another site is Juiz de Fora, which is also a part of the worldwide commercial vehicles production network of Mercedes-Benz. Since 2012, the Mercedes-Benz Actros and the light-duty truck Accelo are produced at the site for the Latin American market to enable full realization of the future growth potential.