The interior – inspired by nature

Jan 7, 2020
Stuttgart/Las Vegas

Despite its revolutionary approaches, the VISION AVTR follows the design language of the EQ product and technology brand: Beauty coupled with digital elements creates tension, technologies of the distant future underline the progressive luxurious design language.

Interior and exterior merge

For the first time, Mercedes-Benz has worked with a completely new design approach in the design of the VISION AVTR. The holistic concept combines the design disciplines interior, exterior and UX from the first sketch. Man and human perception are the starting point of a design process from the inside out. The design process begins with the experience of the passengers and consciously focuses on the perception and needs of the passengers. The goal was to create a car that prolongs the perception of its passengers. It was also a matter of creating an immersive experience space in which passengers connect with each other, with the vehicle and the surrounding area in a unique way.

The distinctive inside-out design structure of the VISION AVTR combines the interior and exterior to create an emotional whole. The lateral opening of the outer line runs through the interior and creates a very generous loop structure, which is inspired by the connection between the Na'vi in AVATAR and their natural environment on Pandora. As a result, there is only one line for the viewer that never stops. With its novel, stretched "One Bow" design and clear organic design language, the VISION AVTR shows the next stage of vehicle design. From mindful perception to perfect adaptation to the fusion of human and machine as used in VISION AVTR with the control unit. The senses of the passengers merge not only with the vehicle, but also with the outside world.

Inspired by Mother Nature

Nature serves as the main source of inspiration for the interior of the VISION AVTR: The entire structure is designed from one line and takes on organic shapes. Flower-like and softly woven elements of the interior contrast with dynamic contours. Light strips in the seats find their optical extension in projections on the center console.

The interior is enlivened with energy lines and rich real-time graphics. The user experience comes into focus. The user experience as a central element of the VISION AVTR is comparable to a symbiotic organism. As soon as the passengers board and take a seat, they merge with the vehicle and can literally feel the world around them and experience it even more consciously. Technical and functional elements can be operated intuitively. This vehicle has no visible buttons or switches, functions are projected onto the body or hand of the driver or the passenger – a new level of human-machine fusion. The technology is only visible when the driver really needs it and wants to use it. The dashboard design underlines this nature experience with an atmospheric and luminous look.

Flowing lines

Inspired by the connection of the Na'vi in with aspects of their natural world, the Mercedes-Benz designers have created an outer line that spirals through the interior. In the vehicle side, the VISION AVTR becomes an inside-out sculpture through a large oval opening: The interior and exterior are visually connected, from the neck support, through the door opening to the sill. This spiral also includes the rear seats and encloses the passengers on the rear benches. A single line winds from here to the front to the headrest of the passenger.

The front seat, in its very organic form, is reminiscent of the leaf hammocks in Home Tree shown in the first AVATAR film; the impulses provided by the seat make driving a holistic experience. The center console symbolizes the Tree of Souls, the most sacred place of the Na'vi. It extends to the A-pillar and creates its roof structure, which gently encloses the passengers in the back seat like a cocoon. The headrests of the special child seats also extend so far forward that it simultaneously develops into the headrest of the front seats.

The A-pillar consists of several different tinted parts, the colors of which blend seamlessly. Their surfaces are transparent to varying degrees. This creates a magic hologram effect in the main projection area.

The control unit is the intuitive heart of the vehicle. It is seamlessly integrated into the central tunnel and encompasses both driver and passenger, and then continues into the rear seats. The merge between human and machine happens by placing the hand on the center console: the interior comes to life and the vehicle recognizes the driver by his breathing. This is made visible on the instrument panel and the user's hand. Thus, the VISION AVTR establishes a close biometric connection with the driver and increases his awareness of the environment. The digital neurons flow from the interior into the exterior and visualize the energy exchange from symbiosis between driver and vehicle.

The analogue and digital worlds merge

The material concept of the entire vehicle aims at a fusion of the analogue and digital world and focuses on an elementary core: sustainability. The VISION AVTR combines futuristic technology with ecology and high attractiveness and shows what a natural interior of the future could look like. The company consistently relies on traditional and technologically groundbreaking vegan or ecological surfaces and their underlying materials. Technical structures combined with warm and haptically soft materials create contrasts and thus tension in materiality. The VISION AVTR impresses with a silver surface in the exterior. This contrasts with the design language of the product and technology brand EQ using warm rose gold as an accent in the woodsprite wheels and subtly in the interior. The focus in the elegant technoid cockpit is on the large UX surface. By using several white, semi-transparent planes, an extreme depth of the projection can be displayed here.

Sustainable materials for a luxurious and sustainable ambience in the VISION AVTR interior

Large areas such as the back shell of the seat and the sky are decorated with a colour-changing fabric inspired by the colour world of the sea. Depending on the light, the textile changes its color from dark blue to a subtle light blue. These seats are refined by the vegan DINAMICA®leather. DINAMICA® is the first and only microfiber that guarantees environmental sustainability throughout the entire production cycle. It is recycled material made from old clothing, flags and PET plastic bottles. During production, attention is paid to low pollutant emissions and low energy consumption. Thanks to its versatility, maximum performance and high quality, DINAMICA is® suitable for use in luxurious car interiors. It also guarantees slip resistance for passengers on the seats. The softness of the material gives the occupants a "welcome home" feeling.

On the crystal white DINAMICA® is printed an abstract leaf graphic with a subtle gradient. It visually strengthens the connection to nature once again. The floor is decorated with an innovative wood called Karuun®. The material gives the interior warmth and radiates naturalness. The combination of technical and natural materials creates a pleasant indoor climate.

Karuun goes back to the Indonesian official and national language Bahasa Indonesia and is called "hidden treasure". The raw material for Karuun® (Rattan) comes from Indonesia. Rattan grows very fast and has significant advantages in cultivation over other types of wood or non-wood products. Rattan depends on biodiversity and cannot thrive in a monoculture. Therefore, the active support of its cultivation contributes to the protection of the planet's rainforests and ensures a sustainable income for the local population. A natural feature of the plant is the symbiosis with the surrounding trees. Rattan needs the rainforest to thrive. As a natural raw material, rattan grows very quickly and is usually harvested by hand by local farmers – in an environmentally friendly way.