The Mercedes-Benz management team on the CLA-Class: "Breathtaking proportions"

Mar 6, 2013
"We are transferring the expressive design of the Concept Style Coupé seamlessly into series production. With its unmistakable design idiom, I am convinced that the CLA will significantly form the Mercedes-Benz brand image."
Dr Dieter Zetsche, Chairman of the Board of Management at Daimler AG and Head of Mercedes-Benz Cars
"Everything is quite different – and yet the CLA remains true to Mercedes-Benz's core values by setting new standards in aerodynamics, efficiency and driving assistance systems."
Prof Dr Thomas Weber, Member of the Daimler Board of Management responsible for Group Research and Head of Mercedes-Benz Cars Development
"We aim to reach new target groups with the CLA – including those who never intended driving a Mercedes."
Dr Joachim Schmidt, Member of the Management Board of Mercedes-Benz Cars, Sales and Marketing
"The dynamic design idiom is manifested in breath-taking proportions, muscular, flowing contours and sculptural surfaces. The CLA is a style rebel."
Gorden Wagener, Head of Design, Mercedes-Benz Cars