Sales & Marketing

  • Stuttgart, Jun 7, 2022 - The holistic 360-degree brand campaign "Showcasing Innovations" focuses on pioneering technological features from Mercedes-Benz. In a newly conceived, almost surreal-looking visualisation, four innovations in the EQE are presented on social media, in TV commercials and print ads to illustrate the brand values of comfort, safety and quality:
  • Stuttgart/New York, May 25, 2022 - The "Keys to Success" campaign on the Mercedes-Benz social media channels is starting today. Mercedes-Benz and Alicia Keys want to inspire women to empower each other, learn from each other and grow together - to make positive changes in social interaction beyond the music industry.
  • Stuttgart/Munich, Apr 14, 2022 - Today Mercedes-Benz is launching the new short film "Awake" in a campaign that was created in collaboration with the “Hochschule Fernsehen und Film München” (University of television and film Munich). The spot shows the danger of microsleep by the example of "Microsleep Detection", the microsleep warning system in the EQS, to present how innovative driving assistance systems and safety features can make a valuable contribution to the vision of accident-free driving.
  • Stuttgart, Apr 5, 2022 - On 5 April 2022, Mercedes–Maybach unveils the final chapter of Project MAYBACH - its cooperation with trusted partner, the late polymath artist, architect, creative director, fashion designer and philanthropist, Virgil Abloh.
  • Stuttgart/Berlin, Mar 14, 2022 - As part of its global fashion engagement, Mercedes Benz will present the MBFW Berlin Autumn/Winter 2022 season at the "Kraftwerk" location from 14 to 16 March 2022.
  • Stuttgart, Feb 14, 2022 - Timeless design, legendary capabilities, and iconic status: for over 40 years, the G-Class has defied every short-lived trend. It is indeed “Stronger than time.” Mercedes-Benz is highlighting this unique longevity with a new campaign.
  • Stuttgart, Jan 7, 2022 - Demand for Mercedes-Benz vehicles remains unbroken as Mercedes-Maybach, Mercedes-AMG, and G-Class vehicles achieved new sales records in 2021, underscoring the strength of the world’s most valuable luxury car brand.
  • Stuttgart/San Francisco, Dec 20, 2021 - The new film “The Matrix Resurrections” celebrated its US premiere at the Castro Theatre in San Francisco on 18 December 2021. In the film, audiences will return to a world of two realities: one, everyday life; the other, what lies behind it.
    Mercedes-AMG G 63 (Combined fuel consumption: 14.4 l/100 km; combined CO2 emissions: 330 g/km)*
  • Berlin/Stuttgart/Hasselt, Dec 17, 2021 - Mercedes-Benz has reached an agreement with the European Association of Mercedes-Benz Dealers (FEAC, Fédération Européenne des Amicales de Concessionnaires Mercedes-Benz) on key points to introduce the agency model in Europe.
  • Miami / Stuttgart, Dec 1, 2021 - On 1 December 2021, in lieu of an intimate press event, Mercedes-Benz pays tribute to Virgil Abloh by opening the doors of the Rubell Museum to showcase Project MAYBACH to the public between December 1st – December 2nd, with access offered exclusively to students from local design schools from 11:30am to 12:30pm on December 1st.
  • Stuttgart/New York, Nov 9, 2021 - The collaboration between Mercedes-Benz and the New York-based fashion label Proenza Schouler offers a new experience in luxury fashion and responsible design. Taking inspiration from travel and the open road, this limited-edition capsule includes seven gender neutral styles that serve as elevated components crafted for a luxury traveller’s needs.
  • Stuttgart, Oct 20, 2021 - Mercedes-Benz has cemented its top place as the only European brand in the top ten of the “Best Global Brands 2021”.
  • Stuttgart / Hyères, Oct 17, 2021 - Celebrating a decade of Mercedes-Benz’ longstanding partnership with Festival d’Hyères, the Mercedes-Benz Sustainability Prize marks the first sustainability-focussed award at the festival and continues the brand’s ambition to drive responsible luxury forward.
  • Stuttgart, Oct 11, 2021 - Following last year’s cooperation which saw the iconic Mercedes-Benz G Class be reimagined, Virgil Abloh is back to write a second chapter into the storied history of Mercedes-Benz - this time with Mercedes-Maybach.
  • Stuttgart, Oct 6, 2021 - Mercedes-Benz Cars delivered 1,617,508 (+3.0%) vehicles between January and September thanks to strong demand across the portfolio for Mercedes-Maybach, Mercedes-AMG and for battery electric vehicles including the EQA and EQC (EQC 400 4MATIC, combined power consumption: 21.5 kWh/100 km, combined CO2 emissions: 0 g/km).
  • Stuttgart, Sep 28, 2021 - "What is good must also be beautiful." This was the credo of Wilhelm and Karl Maybach at the beginning of the 20th century.
    Mercedes-Maybach S 680 4MATIC „Edition 100” (combined fuel consumption NEFZ: 14.1-13.3 l/100 km, combined CO2 emissions: 322-305 g/km*)
  • Stuttgart, Sep 20, 2021 - After merging the communication and marketing departments within the company, Mercedes-Benz is now taking the next step and fundamentally repositioning itself on the agency side as well, consolidating its global marketing communication scope with ‘Team X’ from Omnicom.
  • Stuttgart/Berlin, Sep 7, 2021 - Florentina Leitner opened the Mercedes-Benz Fashion Week (MBFW) at Berlin's Kraftwerk with her show with around 200 live guests attending.
  • Stuttgart/Munich, Sep 6, 2021 - Creating an encounter rather than purely presenting vehicles: Mercedes-Benz is pressing forward with its dialogue-based and experiential brand presence at trade fairs. At the IAA MOBILITY from 7 to 12 September 2021 in Munich, the luxury automotive brand is taking advantage of all the opportunities offered by the new format of the International Motor Show (IAA).
  • Stuttgart/Munich, Sep 6, 2021 - A new dimension of future human-vehicle interaction: Mercedes-Benz gives an outlook on possible applications of brain-computer interface technology in the car at the IAA MOBILITY
  • Stuttgart/Berlin, Sep 2, 2021 - Mercedes-Benz is presenting the London label Florentina Leitner as part of the "Mercedes-Benz Fashion Talents" programme at the MBFW Berlin opening show. Austrian-born Florentina Leitner is a Master graduate of the Royal Academy of Fine Arts in Antwerp.
  • Stuttgart/San Francisco, Aug 31, 2021 - Mercedes-Benz unveils a new concept collection, created in collaboration with US-American designer and creative director Heron Preston that pushes the boundaries of innovation and sustainability in fashion design.
  • Stuttgart/Munich, Aug 12, 2021 - On the occasion of the IAA MOBILITY 2021, Mercedes-Benz is transforming Munich’s Odeonsplatz into a living art venue with a floating sculpture created from recyclable fibres. The monumental 24-by-21-metre artwork “Earthtime 1.26 Munich” by U.S. artist Janet Echelman is constantly changing due to natural forces, thus symbolising the dynamics of our ecosystem.
  • Stuttgart, Jul 6, 2021 - Mercedes-Benz Cars delivered 1,182,724 passenger cars (+25.1%) to customers worldwide in the first half of 2021. In China, Mercedes-Benz set two new records: The highest deliveries in a second quarter (219,059 units, +5.8%) and in a first half of a year (441,579 units, +27.6%).
  • Stuttgart, Jun 16, 2021 - The C-Class reflects the demand for modern luxury. It offers space to leave everyday stress behind and time to relax in your own comfort zone.
  • SEVILLE, SPAIN, May 6, 2021 - The winners of the 2021 Laureus World Sports Awards have been unveiled at a digital Awards Ceremony in Seville. Formula One world champion Lewis Hamilton was the inaugural Winner of the Laureus Athlete Advocate of the Year Award for his involvement in the fight against racism.
  • Stuttgart, Apr 27, 2021 - Safety and security matter at Mercedes-Benz – and always have. In both the physical and the digital world. The high demands that customers place on their vehicles with the star can therefore also apply to the handling of data.
  • Stuttgart, Apr 19, 2021 - The EQS is the first model in the Mercedes-EQ family to be based on the modular architecture for luxury and executive-class electric vehicles. It marks an important milestone in Ambition 2039 - the path to the CO2-neutral mobility of the future at Mercedes-Benz.
  • Stuttgart, Apr 13, 2021 - “To present the best of the best”: that was the ambition voiced by Karl Maybach and his father Wilhelm when they debuted the Maybach 22/70 HP W 3 a century ago – planting the seed for Mercedes-Maybach to become one of the most unique and exclusive automotive brands today.
  • Stuttgart, Apr 7, 2021 - Mercedes-Benz Cars sold 590,999 passenger cars (+22.3%) in the first quarter of 2021 driven by China and US retail sales as well as strong demand for plug-in hybrids and all-electric vehicles. In Europe, one in four cars sold by Mercedes-Benz and smart was an xEV.
  • Stuttgart, Mar 17, 2021 - "With stories like ‘Valet Guys’ or ‘Blowfish’, we explain new, pioneering vehicle technologies in an entertaining and creative way.
  • Stuttgart, Jan 20, 2021 - "With the world premiere of the all-electric EQA, we are giving a first glimpse into our new visual world of the upcoming Mercedes-EQ models. Our goal is to create a recognizable and emotional brand experience at the same time that combines sustainable lifestyle and contemporary luxury," says Bettina Fetzer, Vice President Marketing at Mercedes-Benz AG.
    EQA: Combined electrical consumption: 15.7 kWh/100 km; combined CO2 emissions: 0 g/km*
  • Stuttgart/Berlin, Jan 19, 2021 - Mercedes-Benz launched Mercedes-Benz Fashion Week (MBFW) Berlin on the evening of Monday, 18 January with a live art performance by Tom Van der Borght, up-and-coming Belgian designer and winner of the renowned International Festival of Fashion, Photography and Fashion Accessories in Hyères (organised by villa Noailles).
  • Jan 8, 2021 - Mercedes-Benz is accelerating its journey towards CO2 neutrality. Significant progress was made in 2020, with a steep increase in xEV deliveries: More than 160,000 plug-in hybrids and all-electric vehicles were sold by Mercedes-Benz Cars worldwide (+228.8%), including about 87,000 units in the fourth quarter.
  • Affalterbach/Abu Dhabi, Dec 13, 2020 - The record-breaking world champion is putting his weight behind E PERFORMANCE in the Mercedes-AMG Project ONE
  • Stuttgart, Nov 18, 2020 - Whether renowned financial entrepreneur, race driver or professor of artificial intelligence – female strength is multifaceted. For five years now, Mercedes-Benz has been engaging in an intensive dialogue with women around the world through its international "She's Mercedes" initiative – in order to more specifically address their needs and self-image in the field of mobility as well as offer them a contemporary brand experience.
  • Stuttgart, Oct 20, 2020 - Mercedes-Benz once again recognised as one of the most coveted brands in the world: In this year's "Best Global Brands" ranking by renowned US brand consultancy Interbrand, the car with the star successfully stood its ground in eighth place. With an estimated brand value of 49,268 billion US dollars, it is the only European company to place in the top ten.
  • Stuttgart, Oct 18, 2020 - Mercedes-Benz has partnered with Fashion Open Studio (FOS), the British, global non-profit organisation campaigning for a more sustainable luxury industry, to support the next generation of extraordinary design talent.
  • Stuttgart, Oct 6, 2020 - The recovery of worldwide retail passenger car sales by Mercedes-Benz continued in the third quarter despite ongoing challenging conditions.
  • New York, Oct 3, 2020 - When the gavel fell at the Contemporary Curated auction at Sotheby’s on Friday 2nd October 2020, it reiterated how powerful a vehicle art can be in creating opportunity and positive change.