Sales & Marketing

  • Stuttgart, Mar 8, 2023 - What if we lived in a world where it was even more normal than it is today for women to pursue supposedly “male careers”? A world where gender is no longer an issue, because being a woman in certain areas is no longer the exception.
  • London/Stuttgart, Feb 21, 2023 - PROJECT MONDO G recreates the iconic Mercedes-Benz G-Class with the distinctive design codes of Moncler by merging the characteristic G-Class features with Moncler’s puffer jacket. As a premier the art piece was unveiled at the Moncler “The Art of Genius” show during London Fashion Week today.
  • Stuttgart, Feb 9, 2023 - The Mercedes-Maybach brand has been regarded as the benchmark for automotive luxury, style and status since Wilhelm and Karl Maybach began building automobiles in 1921. Their aim was to create “the very best of the very best,” an aspiration that continues to characterise the unique aura of Mercedes-Maybach to this day.
  • Stuttgart/Milan, Feb 9, 2023 - Mercedes-Benz and Moncler announced a new collaboration, inspired by the outstanding design and heritage of both brands. The collaboration opens an imaginary universe that explores shared brand values: a strong passion for innovation, concise design language and a first-mover approach to cross-cultural co-creation.
  • Stuttgart/Las Vegas, Jan 5, 2023 - Mercedes-Benz is taking an exciting step into digital entertainment by joining forces with emerging entertainment brand, SUPERPLASTIC. Known for its universe of synthetic celebrities brought to life through original content on social media and “hyper-limited” toy and apparel drops, SUPERPLASTIC collaborates with a wide range of A-list musicians, artists and international brands.
  • Stuttgart, Germany, Dec 16, 2022 - Mercedes-Benz Vans prepares sales for the future with renewed focus on internationally diverse customer needs. Digitization of sales, electrification and greater attention to growth markets and industries are central to this strategy.
  • Stuttgart/Dubai, Dec 12, 2022 - The limited-edition series Mercedes-Maybach S-Class Haute Voiture is a collectible piece designed for select occasions. Merging the aesthetics presented earlier this year, but now with new meticulous design details that elevate the customer experience.
    WLTP combined fuel consumption: 14.3 13.4 l/100 km, combined CO₂ emissions: 326 304 g/km)*
  • Stuttgart, Nov 30, 2022 - Performance, modern technology and passion – that’s what successful athletes, gamers and automotive enthusiasts have in common. The limited capsule collection consists of a jacket and a long sleeved T-shirt that combines the functional demands of everyday sportswear with fashionable style.
  • Stuttgart, Nov 24, 2022 - Mercedes-Benz is making the topic of vehicle safety the focus of its social media activities for one week starting on November 24.
  • Stuttgart/Los Angeles, Nov 18, 2022 - Mercedes-Benz is entering the next phase of its strategic brand collaboration with Avatar: The Way of Water and 20th Century Studios that aims to embed themes such as sustainability, mobility of the future, technology and innovation within an emotional brand experience.
  • Stuttgart, Nov 3, 2022 - Mercedes Benz has raised the value of its iconic namesake brand by 10% in the past year, Interbrand’s “Best Global Brands 2022” survey shows. This underscores the company's successful transition towards an electric and software-driven future.
  • Shanghai/Stuttgart, Oct 21, 2022 - Mercedes Maybach, the luxury legend that keeps reinventing itself, is embarking on the next chapter of its historic journey with the Maybach Atelier. In keeping with the brand’s sophisticated yet progressive design, the Ateliers will offer:
  • Stuttgart, Oct 13, 2022 - “What we are creating in Paris is a place to meet, mix and communicate – in the midst of the current art fair, which is also a hub for creative pioneers. We are crafting an unexpected brand experience in a cultural environment that makes our brand accessible on an emotional level.
  • Stuttgart, Germany, Oct 11, 2022 - In the first nine months of the year, Mercedes-Benz Vans increased sales of eVans by one third compared to the year-earlier period (Q1 to Q3 2021) and thus once again underscores its claim to leadership in the field of electric mobility.
  • Stuttgart, Oct 11, 2022 - Mercedes-Benz Passenger Cars deliveries reached 517,800 units (+21%) in the July to September period, the strongest sales quarter in 2022 so far even as production and sales continue to be affected by semiconductor shortages and disrupted supply chains.
  • Stuttgart, Sep 12, 2022 - Following the campaign launch of "Showcasing Innovations" in June 2022, Mercedes-Benz is once again opening the door to the "Magical Garage", a place where innovation can be experienced.
  • Stuttgart/Berlin, Sep 6, 2022 - On 5 September 2022, with around 300 guests attending, the "Mercedes-Benz Creators Night" as the opening event of MBFW Berlin Spring/Summer 2023 was held at the "Telegraphenamt” (Telegraph Office) in the Berlin-Mitte district.
  • Stuttgart/Berlin, Aug 30, 2022 - On 5 September 2022, Mercedes-Benz will kick off MBFW Berlin Spring/Summer 2023 with the "Mercedes-Benz Creators Night", which will be held at a new venue: the Telegraphenamt ("Telegraph Office") in Berlin. The evening will focus on two creative projects that combine fashion and innovative automotive design.
  • Stuttgart, Jun 7, 2022 - The holistic 360-degree brand campaign "Showcasing Innovations" focuses on pioneering technological features from Mercedes-Benz. In a newly conceived, almost surreal-looking visualisation, four innovations in the EQE are presented on social media, in TV commercials and print ads to illustrate the brand values of comfort, safety and quality:
  • Stuttgart/New York, May 25, 2022 - The "Keys to Success" campaign on the Mercedes-Benz social media channels is starting today. Mercedes-Benz and Alicia Keys want to inspire women to empower each other, learn from each other and grow together - to make positive changes in social interaction beyond the music industry.
  • Stuttgart/Munich, Apr 14, 2022 - Today Mercedes-Benz is launching the new short film "Awake" in a campaign that was created in collaboration with the “Hochschule Fernsehen und Film München” (University of television and film Munich). The spot shows the danger of microsleep by the example of "Microsleep Detection", the microsleep warning system in the EQS, to present how innovative driving assistance systems and safety features can make a valuable contribution to the vision of accident-free driving.
  • Stuttgart, Apr 5, 2022 - On 5 April 2022, Mercedes–Maybach unveils the final chapter of Project MAYBACH - its cooperation with trusted partner, the late polymath artist, architect, creative director, fashion designer and philanthropist, Virgil Abloh.
  • Stuttgart/Berlin, Mar 14, 2022 - As part of its global fashion engagement, Mercedes Benz will present the MBFW Berlin Autumn/Winter 2022 season at the "Kraftwerk" location from 14 to 16 March 2022.
  • Stuttgart, Feb 14, 2022 - Timeless design, legendary capabilities, and iconic status: for over 40 years, the G-Class has defied every short-lived trend. It is indeed “Stronger than time.” Mercedes-Benz is highlighting this unique longevity with a new campaign.
  • Stuttgart, Jan 7, 2022 - Demand for Mercedes-Benz vehicles remains unbroken as Mercedes-Maybach, Mercedes-AMG, and G-Class vehicles achieved new sales records in 2021, underscoring the strength of the world’s most valuable luxury car brand.
  • Stuttgart/San Francisco, Dec 20, 2021 - The new film “The Matrix Resurrections” celebrated its US premiere at the Castro Theatre in San Francisco on 18 December 2021. In the film, audiences will return to a world of two realities: one, everyday life; the other, what lies behind it.
    Mercedes-AMG G 63 (Combined fuel consumption: 14.4 l/100 km; combined CO2 emissions: 330 g/km)*
  • Berlin/Stuttgart/Hasselt, Dec 17, 2021 - Mercedes-Benz has reached an agreement with the European Association of Mercedes-Benz Dealers (FEAC, Fédération Européenne des Amicales de Concessionnaires Mercedes-Benz) on key points to introduce the agency model in Europe.
  • Miami / Stuttgart, Dec 1, 2021 - On 1 December 2021, in lieu of an intimate press event, Mercedes-Benz pays tribute to Virgil Abloh by opening the doors of the Rubell Museum to showcase Project MAYBACH to the public between December 1st – December 2nd, with access offered exclusively to students from local design schools from 11:30am to 12:30pm on December 1st.
  • Stuttgart/New York, Nov 9, 2021 - The collaboration between Mercedes-Benz and the New York-based fashion label Proenza Schouler offers a new experience in luxury fashion and responsible design. Taking inspiration from travel and the open road, this limited-edition capsule includes seven gender neutral styles that serve as elevated components crafted for a luxury traveller’s needs.
  • Stuttgart, Oct 20, 2021 - Mercedes-Benz has cemented its top place as the only European brand in the top ten of the “Best Global Brands 2021”.
  • Stuttgart / Hyères, Oct 17, 2021 - Celebrating a decade of Mercedes-Benz’ longstanding partnership with Festival d’Hyères, the Mercedes-Benz Sustainability Prize marks the first sustainability-focussed award at the festival and continues the brand’s ambition to drive responsible luxury forward.
  • Stuttgart, Oct 11, 2021 - Following last year’s cooperation which saw the iconic Mercedes-Benz G Class be reimagined, Virgil Abloh is back to write a second chapter into the storied history of Mercedes-Benz - this time with Mercedes-Maybach.
  • Stuttgart, Oct 6, 2021 - Mercedes-Benz Cars delivered 1,617,508 (+3.0%) vehicles between January and September thanks to strong demand across the portfolio for Mercedes-Maybach, Mercedes-AMG and for battery electric vehicles including the EQA and EQC (EQC 400 4MATIC, combined power consumption: 21.5 kWh/100 km, combined CO2 emissions: 0 g/km).
  • Stuttgart, Sep 28, 2021 - "What is good must also be beautiful." This was the credo of Wilhelm and Karl Maybach at the beginning of the 20th century.
    Mercedes-Maybach S 680 4MATIC „Edition 100” (combined fuel consumption NEFZ: 14.1-13.3 l/100 km, combined CO2 emissions: 322-305 g/km*)
  • Stuttgart, Sep 20, 2021 - After merging the communication and marketing departments within the company, Mercedes-Benz is now taking the next step and fundamentally repositioning itself on the agency side as well, consolidating its global marketing communication scope with ‘Team X’ from Omnicom.
  • Stuttgart/Berlin, Sep 7, 2021 - Florentina Leitner opened the Mercedes-Benz Fashion Week (MBFW) at Berlin's Kraftwerk with her show with around 200 live guests attending.
  • Stuttgart/Munich, Sep 6, 2021 - Creating an encounter rather than purely presenting vehicles: Mercedes-Benz is pressing forward with its dialogue-based and experiential brand presence at trade fairs. At the IAA MOBILITY from 7 to 12 September 2021 in Munich, the luxury automotive brand is taking advantage of all the opportunities offered by the new format of the International Motor Show (IAA).
  • Stuttgart/Munich, Sep 6, 2021 - A new dimension of future human-vehicle interaction: Mercedes-Benz gives an outlook on possible applications of brain-computer interface technology in the car at the IAA MOBILITY
  • Stuttgart/Berlin, Sep 2, 2021 - Mercedes-Benz is presenting the London label Florentina Leitner as part of the "Mercedes-Benz Fashion Talents" programme at the MBFW Berlin opening show. Austrian-born Florentina Leitner is a Master graduate of the Royal Academy of Fine Arts in Antwerp.
  • Stuttgart/San Francisco, Aug 31, 2021 - Mercedes-Benz unveils a new concept collection, created in collaboration with US-American designer and creative director Heron Preston that pushes the boundaries of innovation and sustainability in fashion design.