Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars: "The C-Class is a best seller that has always been a trendsetter in the premium medium-size category. This is true for the new C-Class as well. It comes to the starting line with qualities usually reserved for higher-class automobiles – ecologically, technically and also with regard to comfort and driving pleasure. It embodies what we understand modern automotive luxury made by Mercedes-Benz to be and has all the prerequisites to be a huge success."

Prof Dr Thomas Weber, Member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars Development: "Mercedes at its best – that's the new C-Class, which sets new standards for the medium-size category on many fronts. It is characterised by an emotional and at the same time clear design which is continued in the high-quality, modern interior and combines avant-garde with modern luxury. Its efficient and high-performance engineering provides the basis for a high standard of driving pleasure."

Ola Källenius, Member of the Mercedes-Benz Cars Divisional Board, responsible for Sales: "The new C-Class embodies Mercedes-Benz's claim 'The best or nothing' in uncompromising style. This is immediately apparent when you encounter our new Saloon for the first time, as it creates the impression that you are sitting in a higher class of automobile. I am sure that the new C‑Class will delight our customers with its high-class appeal and agility."

Gorden Wagener, Vice President Design Daimler AG: "The new C-Class showcases automotive passion by way of a contemporary design idiom. Progressive and emotional highlights underscore the ground-breaking design style of the new C-Class and demonstrate sensuous clarity. The new C‑C lass interprets a new standard of modern luxury".