Iconic presentation of the Summoner’s Cup to DAMWON Gaming by Mercedes-Benz in front of more than 6,000 attendees in Shanghai and millions of fans worldwide is the pinnacle of esports in 2020
The competition for the world's top League of Legends (LoL) professional teams took place in Shanghai from 25 September – 31 October 2020. The final saw Suning and DAMWON Gaming battling it out for the title of World Champion, with DAMWON Gaming from South Korea ultimately winning in 4 games [3:1]. The Final, which took place at SAIC Motor Pudong Arena in front of more than 6,000 attendees, ended with the handover of the Summoner’s Cup in the Trophy Ceremony presented exclusively by Mercedes-Benz. Mercedes-Benz has been the exclusive automotive partner for all League of Legends Esports global events since mid-September and is proud to be part of the world’s largest esports competition.
The partnership between Riot Games and Mercedes-Benz was launched with a product appearance in the official 2020 Worlds Anthem Video, sparking excitement and chatter among fans worldwide. The digital activation of the automotive brand known by its three-pointed star, which involved a raffle for 10,000 Hextech Chests in a custom Mercedes-Benz design, was started just after the official announcement of the partnership and provided unique fun for players and fans of League of Legends alike. Over the full duration of the Worlds 2020, which lasted until 31 October, more than 329,000 players worldwide played more than 3.7 million rounds of the Mercedes-Benz quiz for a chance to win a Mercedes-Benz Hextech Chest.
But the highlight so far of this first appearance by Mercedes-Benz as the global automotive partner for League of Legends Esports took place last weekend at Worlds 2020 under the motto "From Idols To Icons". The brand with the three-pointed star put in an appearance at the beginning and then at the end of a thrilling day. The arrival of the two finalist teams in the exclusive Mercedes-Benz shuttle service set the tone for an exciting finale, giving League of Legends fans a first glimpse of the players' faces on this crucial day.
The handover of the trophy, presented exclusively by the Stuttgart-based luxury brand beginning this year, marked the culmination of the event. An award ceremony with a thrilling choreography set against a spectacular backdrop witnessed the presentation of the Summoner's Cup, followed by the introduction of the winning team, before the Cup was handed over to the winners and the pent-up emotions of the day could be released. "Helping to shape such an emotional and atmospherically unique League of Legends World Championship Final made us very proud," said Bettina Fetzer, Head of Marketing at Mercedes-Benz AG. "We are particularly pleased about many positive reactions from the community to our commitment."
About League of Legends Esports:
LoL Esports is a premier global sport that attracts the attention of millions of fans around the world. There are currently over 800 professional players on more than 100 professional League of Legends esports teams competing across numerous regional leagues. Each regional league is comprised of approximately 10 teams that compete against one another year-round over the course of two seasonal splits. Teams earn championship points in order to qualify for the two major international competitions: the Mid-Season Invitational and the World Championship. For further information, visit: www.lolesports.com and www.lolesportsmedia.com.