Mercedes-Benz cooperates with Formitalia Luxury Group: Mercedes-Benz Style presents its first furniture collection in Milan

Apr 13, 2012
  • World premiere at the Milan Furniture Fair, 17 - 22 April 2012
  • Initial pieces from the Mercedes-Benz Style furniture collection: one sofa, chaise longue, sideboard, dining room table with chairs, shelf unit with integrated home theatre system, bed and chest of drawers
  • Progressive design with an unmistakable automotive identity
Milan/Stuttgart – A dynamic design idiom expressing incredible ease and perfectly crafted luxury materials – Mercedes-Benz now bring their unmistakable styling and high standard of quality to the living room. In collaboration with the Formitalia Luxury Group, one of the leading Italian manufacturers of designer furniture, Mercedes-Benz has created a furniture collection under the Mercedes-Benz Style label. The collection will be presented at the "Salone Internazionale del Mobile", 17 - 22 April 2012 in Milan.
"Formitalia and Mercedes-Benz stand for top quality and exquisite workmanship which embodies luxury and passion. We are therefore extremely pleased to create the first Mercedes-Benz Style furniture collection together with Formitalia", says Gorden Wagener, Head of Design at Mercedes-Benz. "The various pieces of furniture reflect the progressive, dynamic design idiom of our current show cars and concept vehicles, offering an exclusive, emotional experience outside our vehicles as well". The interplay between dynamic proportions, naturally stretched forms and curved lines conveys an extraordinary harmony and modern ease. The furniture gives the impression
of floating in space.
The furniture collection, which was developed in collaboration with designers from Formitalia, comprises one sofa, a chaise longue, a dining room table, various chairs, a sideboard, a shelf unit with integrated home theatre system, a chest of drawers and a bed. All the pieces are produced by Formitalia and will be sold worldwide via exclusive furniture stores, showrooms and interior design stores from October 2012. "We very much admire the superb design skills and high-quality materials of Mercedes-Benz and are delighted to be able to bring the typical Mercedes elegance and sense of well-being into the home", says Gianni Simone Overi, CEO of the Formitalia Luxury Group.
Progressive design with an unmistakable automotive identity
Each piece of seating furniture offers a dynamic yet timelessly elegant design with outstanding comfort. The wooden backrest shells are inspired by the innovative design idiom of the seat shells in the current research vehicles. The padding upholstered in leather or fabric and a distinctively styled aluminium frame provide a visually appealing contrast. The styling is further accentuated by an optional fabric cover featuring a natural pattern.
Precisely curved lines also generate emotional tension. As in the F 125, they delineate individual surface areas, visually subdividing the piece. The visual dynamic of the seating furniture is carried over in the design of the dining room table and sideboard. From the table's central aluminium beam, four legs extend like elegantly sculptured spokes. The table top is made of grey-shaded clear glass. The sideboard has a glass door with a surrounding bevel reminiscent of the air intake on a sports car. Thus the automotive identity of the styling is visible and emotionally present throughout the entire furniture collection. The collection bears a subtle Mercedes-Benz Style logo.
The furniture will be unveiled at the Milan Furniture Fair from 17 to 22 April 2012, in the showrooms of the Mercedes-Benz Center Milano, Via G. Daimler 1 at the corner of Via Gallarate 450, Milan.
About Mercedes-Benz Style
Like Mercedes-Benz, Mercedes-Benz Style stands for technology and engineering-driven innovations. Mercedes-Benz Style communicates innovation through well-considered intelligent design and styling. This is clearly evident in the purposeful, distinctive use of innovative materials, colour values, shapes and the use of light.
In addition to classic car styling, the designers at Mercedes-Benz have been developing designs for other products in co-operation with select partners since 2010. In 2011, the first product to be launched was the EC145 Mercedes-
Benz Style helicopter from Eurocopter, which has already been delivered to the first customers. The Mercedes designers styled the interior of the luxury helicopter for business and private travel. The Mercedes-Benz Style label includes products ranging from the transport industry and furniture and lifestyle products to industrial design.
Sideboard MBS 005: A well-proportioned, futuristic-looking sideboard on an aluminium frame. The front has a glass door with a surrounding bevel reminiscent of the air intake on a sports car. Dimensions: 230 x 57 x H 72 cm
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Sideboard MBS 005: A well-proportioned, futuristic-looking sideboard on an aluminium frame. The front has a glass door with a surrounding bevel reminiscent of the air intake on a sports car. Dimensions: 230 x 57 x H 72 cm
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Rug MBS 010: Rectangular night blue rug in pure new wool, hand tufted with MBS organic pattern on relief. The rug is made in Italy and it´s produced by order in any dimension and colours selection.
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Dining table MBS 002: The four legs extend from the central aluminium beam like elegantly sculptured spokes. The optical lightness of this construction culminates in a grey-shaded transparent glass plate. Dimensions: 248 x 90 x H 73 cm
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Chair MBS 003: The futuristic-looking chairs set new standards in terms of shape and material. Through the exciting interplay of convex and concave lines, a dynamic shape is created which gives the chairs a particular air of lightness. A seat shell made of laminated wood ensures for perfect, long-lasting seating comfort. Dimensions: 58 x 57 x H 75 cm
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Sofa Class (three-seater) MBS 001: Elegant and graceful lines, comfortable upholstery as well as lovingly created seam details and great workmanship: the "Class" leather sofa spreads a timeless and incomparable charm. An offset area in the backrest with rolling lines and artistic stitching accentuates the sofa´s particular dynamism and elegance. Dimensions: 240 x 100 x H 70 cm
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Sofa Class (three-seater) MBS 001: Elegant and graceful lines, comfortable upholstery as well as lovingly created seam details and great workmanship: the "Class" leather sofa spreads a timeless and incomparable charm. An offset area in the backrest with rolling lines and artistic stitching accentuates the sofa´s particular dynamism and elegance. Dimensions: 240 x 100 x H 70 cm
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“Salone Internazionale de Mobile“ in Milan, 17 – 22 April 2012. Mercedes-Benz cooperates with Formitalia Luxury Group. Mercedes-Benz Style Sofa Class MBS 001
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“Salone Internazionale del Mobile“ in Milan vom 17. – 22. April 2012. Mercedes-Benz cooperates with Formitalia Luxury Group. Italian premiere of the new A-Class and world premiere of initial pieces from the Mercedes-Benz Style furniture collection on 13 April 2012 in Milan.
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“Salone Internazionale del Mobile“ in Milan, 17 – 22 April 2012. Mercedes-Benz cooperates with Formitalia Luxury Group. Mercedes-Benz Style sideboard MBS 005
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“Salone Internazionale del Mobile“ in Milan, 17 – 22 April 2012. Mercedes-Benz cooperates with Formitalia Luxury Group. Mercedes-Benz Style Label
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“Salone Internazionale del Mobile“ in Milan, 17 – 22 April 2012. Mercedes-Benz cooperates with Formitalia Luxury Group. Mercedes-Benz Style dining table MBS 002 and chair MBS 003
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“Salone Internazionale del Mobile“ in Milan, 17 – 22 April 2012. Mercedes-Benz cooperates with Formitalia Luxury Group. Gianni Simone Overi, CEO Formitalia Luxury Group at the dining table MBS 002
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Mercedes-Benz Style presents furniture collection
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Sofa Class (three-seater) MBS 001: Elegant and graceful lines, comfortable upholstery as well as lovingly created seam details and great workmanship: the "Class" leather sofa spreads a timeless and incomparable charm. An offset area in the backrest with rolling lines and artistic stitching accentuates the sofa´s particular dynamism and elegance.  Dimensions: 240 x 100 x H 70 cm
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Chair MBS 003: The futuristic-looking chairs set new standards in terms of shape and material. Through the exciting interplay of convex and concave lines, a dynamic shape is created which gives the chairs a particular air of lightness. A seat shell made of laminated wood ensures for perfect, long-lasting seating comfort. Dimensions: 58 x 57 x H 75 cm
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Dining table MBS 002: The four legs extend from the central aluminium beam like elegantly sculptured spokes. The optical lightness of this construction culminates in a grey-shaded transparent glass plate.  Dimensions: 248 x 90 x H 73 cm
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Chair MBS 003: The futuristic-looking chairs set new standards in terms of shape and material. Through the exciting interplay of convex and concave lines, a dynamic shape is created which gives the chairs a particular air of lightness. A seat shell made of laminated wood ensures for perfect, long-lasting seating comfort. Dimensions: 58 x 57 x H 75 cm
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Chaise Longue MBS 006: The three dimensional formed wooden frame makes for an elegant and sleek silhouette, whilst at the same time, ensures the utmost level of lounge relaxation. The Aluminium pedestal and the cover, available in either material or leather, provide an optical contrast to the wood.  Dimensions: 171 x 80 x H 68 cm
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Sofa Class (three-seater) MBS 001: Elegant and graceful lines, comfortable upholstery as well as lovingly created seam details and great workmanship: the "Class" leather sofa spreads a timeless and incomparable charm. An offset area in the backrest with rolling lines and artistic stitching accentuates the sofa´s particular dynamism and elegance.  Dimensions: 240 x 100 x H 70 cm
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Dining table MBS 002: The four legs extend from the central aluminium beam like elegantly sculptured spokes. The optical lightness of this construction culminates in a grey-shaded transparent glass plate.  Dimensions: 248 x 90 x H 73 cm
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