Mercedes-Benz at CES 2017: EQ – the new brand for electric mobility

Jan 5, 2017
Stuttgart/Las Vegas

The company is bundling its entire know-how around the intelligent electric mobility of Mercedes-Benz Cars under the brand name EQ.

  • EQ is the new electric mobility brand of Mercedes-Benz.
  • The name EQ stands for "Electric Intelligence" and is derived from the Mercedes-Benz brand values of "Emotion" and "Intelligence".
  • The new EQ brand encompasses all key aspects of customer-focused electric mobility and extends beyond the vehicle itself.
  • EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles and wallboxes to charging services and home energy storage units.
Generation EQ, exterior
Generation EQ, exterior
Generation EQ, exterior, inductive charging platform
Generation EQ, exterior, 21-inch wheels
Generation EQ, exterior charging via wallbox
Generation EQ, exterior, studio, dark-tinted panoramic roof