Stuttgart – Mercedes-Benz Vans launches a new 360-degree campaign for the V-Class with a TV and online spot, dealer marketing activities as well as classic print and online advertising. The campaign features the Swiss tennis professional and father of two sets of twins Roger Federer, his family and their new cuddly companion Vuddi. The campaign will be launched in May in Germany and at the end of April in Switzerland.
"We are delighted that Roger Federer is starring in our new V-Class campaign. The tennis star and our MPV make an ideal mixed double", says Nicolai Berger, Head of Marketing Communication and Product Information Mercedes-Benz Vans. "For athletic fathers such as Roger Federer, who attach importance to ample space, high safety standards and stylish design, the
V-Class is the perfect family car."
An online spot, directed by Kay Kienzler and produced by Film Deluxe, is the centrepiece of the 360-degree campaign. It depicts the Federer family on the road in the V-Class. While playing can knockdown at a funfair, Roger throws a good ball and unexpectedly wins the main prize – a furry, cuddly monster called Vuddi. Brought to life, Vuddi wins the hearts of the family as well as a seat in the MPV. The name Vuddi is made up from "V-Class" and "buddy". The spot can be watched online at: https://youtu.be/VhVrkywb6FE.
The new V-Class campaign was developed with the Hamburg-based creative agency Lukas Lindeman Rosinski (LLR), which acts as the lead agency both on the international budget of Mercedes-Benz Vans and also for the German market.