Mercedes-Benz presents the first chapter of its #mbcollective fashion story with Kimberly Drew who presents on her topic of “Equity”. Entitled #WeWonder, a manifesto, the fashion story brings together seven of the world’s most innovative and inspiring visionaries to dream about the potentiality of the future. A future in which Mercedes-Benz is pursuing a holistic approach as part of the EQ brand family which includes the Mercedes-Benz Concept EQ, presented as an integral part of our everyday lives. This #mbcollective - featuring designers Carol Lim and Humberto Leon, artistic director Hans Ulrich Obrist, Hypebeast founder Kevin Ma, writer, curator and social activist Kimberly Drew, fashion model Slick Woods and musician Solange Knowles - marks the next step in Mercedes-Benz’ global fashion engagement.
These visionaries, who hail from all over the world and specialize in different disciplines, came together for a roundtable to create a vision of the future driven by hope, inspiration and imagination, in combination with the future of mobility. Each one will lead a conversation on a provocative and impactful topic, creating a dynamic manifesto that aims to inspire rather than instruct.
Kimberly Drew on Equity - Using social media to inspire social innovation
In a panel discussion on Sunday, March 11, Kimberly Drew was the first visionary to introduce a theme from this year's #WeWonder Mercedes-Benz fashion story, launched in February 2018. At the South By Southwest (SXSW) me convention in Austin, Drew led a panel discussion on "Equity" as a lens for how influencer envision their work and individual responsibilities in the current social and political climate. Equity can be furthered through people in the digital space consciously using their voices to pursue social engagement for the common good, to instigate democratic conversations that wonder about how we can build a more equitable future. How can people use the potential that social media offers as a platform and tool for social progress? How do we manage the narrow line between public self-expression and the disclosure of intimate personal information? And how do we convey an ethic that upholds authenticity as a counterweight to a manipulable and alien digital illusion world. Kimberly Drew, a writer, curator, and activist, is active with two art channels and is a global name on the Twitter account @MuseumMammy. Her vision of "social activism" becomes an integral part of the #WeWonder manifesto.
Just how this future will unravel, no one knows, but fashion has a knack of surfacing pertinent questions about how we interact with one another. So how will fashion respond to this future and the future of mobility overall? How can fashion provide a platform to discuss our potential? The #WeWonder manifesto will use myriad digital channels (Instagram @MercedesBenzFashion) to communicate with the many voices of the fashion industry to explore these questions.
The future of mobility will be Connected, Autonomous, Shares & Service and Electric (CASE) wherein travelling will turn us all into passengers afforded a new freedom: time. In fashion terms, what does this mean? Commuting to work could be redefined as the moment in the morning that we get dressed, turning the car of the future into a mobile wardrobe for example. Unencumbered by the process of driving, how we use this new time has unlimited potential.
About Kimberly Drew
It’s rare that a 27-year-old makes the art world sit up and take notice but, that is exactly what New Jersey-born Kimberly Drew has done. Now very much part of New York City’s art scene, Drew’s art curation and writing is focused on dismantling the old structures of the art world and giving voice to the complicated intersection between race, tech and art.
#WeWonder Electric Stars: Mercedes-Benz Concept EQ, smart vision EQ fortwo and Mercedes-Benz Plug-In-Hybrid Models
The Mercedes-Benz Concept EQ is about forward-thinking design and a bold future vision – qualities shared by fashion. Just as clothing provides a vehicle for self-expression, and trends come to epitomise the cultural nuances of the time, so too will Mercedes-Benz’ Concept EQ come to define mobility in the fast-evolving digital age. The Concept EQ, with its sporty SUV coupé appearance, has its own distinctive “electro-aesthetic” styling link to Mercedes-Benz’ brand values intelligence and emotion.
The Mercedes-Benz Plug-In-Hybrid vehicles are an important bridge technology on the way to electric mobility. Mercedes-Benz currently offers Plug-In-Hybrid models, featuring the technology badge EQ Power, ranging from the C-Class to SUV models. Embodied by the ground-breaking smart vision EQ fortwo, which provides a new vision of urban mobility that is individualized, flexible and a modern way of efficient local public transport. Mercedes-Benz cars welcome a future informed by the potential of sharing, sustainability and connected mobility: a future when sharing cars allows us to reduce waste and autonomous driving gives us the time for creativity.
About South by Southwest SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2018 is from March 9-18, 2018.
About the me Convention The me Convention’s theme #createthenew provides an open and inspiring platform for creative people from different fields and has a clear focus on dialogue, interaction, networking and entertainment while addressing key topics for shaping the future.
Mercedes-Benz International Designer Exchange Program (IDEP)
As part of its global fashion commitment, for over seven years, Mercedes-Benz continues to support young and talented fashion designers through the Mercedes-Benz International Designer Exchange Program. The program offers emerging designers a unique opportunity to present their collections outside of their local markets to an international audience. Launched in 2009, the Mercedes-Benz International Designer Exchange Program is currently active across all of the Mercedes-Benz supported fashion platforms including London, Beijing, Berlin, Budapest, Prague and Istanbul. The Mercedes-Benz International Designer Exchange Program is often supported by an award program initiated by Mercedes-Benz and underpinned by a panel of experts. Mercedes-Benz is committed to nurturing and mentoring emerging design talent, and the International Designer Exchange Program reinforces the brand’s commitment to this.
23 years of dedication to fashion by Mercedes-Benz
The last 23 years have seen Mercedes-Benz establish itself globally as a key partner and title sponsor at selected fashion weeks and events. The brand currently participates across more than 60 international fashion platforms, including Mercedes-Benz Fashion Weeks or activity in cities including Beijing, Berlin, Istanbul and Milan, as well as the acclaimed International Festival of Fashion and Photography in Hyères. Mercedes-Benz continues to support selected fashion events around the world, and over the course of two decades has forged in particular an admirable reputation for the promotion of emerging design talent.
Follow Mercedes-Benz Fashion on social media: Instagram:@MercedesBenzFashion, Hashtag: #WeWonder #MercedesBenzFashion #switchtoEQ