Jury awards winner of architectural competition for Mercedes-Benz World building expansion

Jan 31, 2014
  • Architecture office REX, headquartered in New York, awarded for best overall concept
  • The future presentation creates an international brand center of Mercedes-Benz
  • The public will be able to experience research themes and future topics
The prize winners of the architectural competition for the expansion of the Mercedes-Benz World in Stuttgart were announced today. The architectural firm of REX, located in New York, convinced the 18-member jury with its overall concept and was elected as winner of the competition.
The Mercedes-Benz World, which was officially opened on May 19, 2006, consists of the Mercedes-Benz Museum and the Mercedes-Benz Center. The areal is located directly in front of the Mercedes-Benz Untertürkheim Plant across the Mercedes-Benz Arena in NeckarPark.
The future presentation of Mercedes-Benz in NeckarPark is to become an international brand center of Mercedes-Benz. This is where the past, present and future of the brand and the automobile are to be experienced. The aim of the architectural competition was to develop a viable concept for a space where science and research can be experienced. It is characterized by openness and transparency, and awakes curiosity and optimism for the future.
Ola Källenius, Member of the Divisional Board of Mercedes-Benz Cars, responsible for Marketing & Sales: "In the Mercedes-Benz World we will enable a broad international public to experience the past, present and future of the Mercedes-Benz brand. The draft concept of REX convinced the jury with its future oriented approach."
Fritz Kuhn, Lord Mayor of the City of Stuttgart: "The NeckarPark already is a main attraction for visitors. Every year, 12 million people flock to highlight events in sports, to concerts and into the Mercedes-Benz Museum. The lab for science and future topics will become another attraction. That’s shown by the result. Currently, the NeckarPark is the most important urban area of development. In the coming years, many more exciting attractions will become home here."
The main focus on the lab for future and science topics is on research themes and future topics in connection with the automobile. The focus of the topic presentations will be on people. Moreover, parts of Daimler's art collection as well as Genius, the young knowledge community of Daimler, will also be integrated. In addition to the exhibition area for topics of the near and distant future, audio rooms and seminar areas are also planned in order to involve the visitors actively. Along with the future lab, the Mercedes-Benz Classic Center will also be moving into the expanded Mercedes-Benz World.
The architectural competition was launched in the summer of 2012. In a meeting in February 2013, the jury selected three outstanding concepts from the eight concepts that were originally submitted by regional, national and international architectural firms. The jury agreed on the subsequent revision and optimization of the concepts together with the architectural firms of Barkow Leibinger of Berlin, haas cook zemmrich of Stuttgart, and REX with a registered office in New York. With the nomination of the winners today, the architectural competition is now complete.
The jury is comprised of representatives of the City of Stuttgart and the City Council, expert jurors from the disciplines relevant for the project, such as sustainability and urban development, and communications concept, as well as management executives of Daimler AG. With its decision, the body has issued a recommendation to Daimler AG. Implementing the decision lies within the area of responsibility of Daimler AG as building developer.
REX is an internationally acclaimed architectural and design studio located in New York, USA. REX challenges building types and structures through a wide range of concepts and develops these further on an innovative basis. REX's concept for the future and research lab embodies the openness and transparency themes in a unique way. A photo-voltaic installation that moves in line with the sun is integrated in the glass facade. The flexibility and the changeability of the indoor’s space structures make the transparency live to see indoor and outdoor.