The S-Class is seen as a trendsetter in its segment. Together with its model variants, the luxury saloon is a point of reference and an example for the automobile industry. The new generation continues this tradition. The interplay between emotion and intelligence becomes tangible, and arouses desire for the brand and for the S-Class itself. Innovation in combination with the latest technology and traditional craftsmanship make the vehicle unique.

With a short front overhang, a long wheelbase and a balanced rear overhang, the S-Class is designed as a classical saloon with perfect proportions. Other unmistakable exterior features include the stretched bonnet, the upright front end with the mounted star, the long passenger cell and the flowing C-pillar with its sculptured shoulder. The claim of the S-Class to high status is indicated by the excellent prestige measurement, i.e. the distance from the front axle to the windscreen. The wide track and flush-mounted wheels with modern designs give the vehicle a muscular look.

The so-called character lines have been greatly reduced along the sides. Cleverly contoured surfaces with a sculptured look create special light effects. At the same time they embody the Mercedes-Benz design philosophy of sensual purity. Chrome elements stylishly positioned by the designers – e.g. as a decorative lower strip on the side sills – further embellish the S-Class and accentuate its length.

The front section impresses with its high-status radiator grille. The numerous sensors and cameras of the assistance systems are attractively and symmetrically integrated into the design, and deliberately accentuated as high-tech elements.

The headlamps characterise the front aspect of the car. They have the three-point daytime driving light signature that is typical of the S-Class, but this is flatter and somewhat smaller overall. The new light system DIGITAL LIGHT (see separate chapter) is available as an optional alternative to the standard MULTIBEAM LED headlamps. This headlamp has a distinctive look, and is distinguished by e.g. the blue light of its floor facing.

Flush-fitted door handles (optional) and sophisticated wheel designs (size 18 to 21 inches) accentuate the side aspect. The dynamic appearance of the car is continued at the rear. Details such as the two visible exhaust tailpipes contribute to an unmistakable appearance that is typical of a Mercedes-Benz. They are accompanied by the surprising design of the boot lid in combination with the progressive, two-section rear lights. The chrome strip at the upper edge of the rear lights accentuate the width of the rear.

Thanks to precisely designed, highly detailed interior features and certain animated functions, the rear lights contribute to the impression of high quality. They make the new S-Class unmistakable in both their day and night design.