Design: Dynamic, exciting, powerful

Mar 9, 2016
With a contemporary, clear elegance and dynamically sensual looks, the new E-Class visibly reflects the current values of the premium brand while at the same time radiating a high-tech character. The design of the saloon is thus style-defining and superior.
The design of the new E-Class impresses with its hallmark Mercedes saloon proportions. The elongated bonnet coupled with a coupé-esque roof flowing into a sensual, broad-shouldered tail end creates an exciting silhouette. Short overhangs, long wheelbase and large wheels emphasise the athletic character of the vehicle. The distance from the front wheel arch to the door opening, which is a measure of comfort, is exceptionally large in the case of the new E-Class, thus confirming its unique position.
The taut well-defined flanks display a fresh, stylish and dynamic interpretation of the feature line, which develops from the headlamps and extends over the whole vehicle length. A sculptural reverse curve in the lower region of the doors and in the bumper visually resumes the feature line while ensuring a stylistic tension. Low, stretched-looking side windows, surrounded by high-grade discontinuous aluminium trim around the window outline also contribute to the muscularly stretched vehicle body, which appears to be visually more compact than it actually is. The E-Class thus systematically embodies the Mercedes-Benz design philosophy of "sensual purity".
Front with prestige look
The new E-Class clearly shows a muscular front end that boasts a different look for each design and equipment line. The base version features the classic Mercedes radiator grille with the star on the bonnet, as does the EXCLUSIVE line – albeit in a different fashion. The AVANTGARDE and AMG Line models are identifiable by the sports radiator grille with a large Mercedes star as its centrepiece. Each of the radiator grille variants lends the E-Class a distinct character.
Distinctive headlamps
The intelligence of the new E-Class is reflected also in the headlamps. A characteristic element is the double eyebrow of the reinterpreted daytime running lamps. The face of the vehicle is shaped by distinctive headlamps with a clear-lens design.
The basic version of the E-Class comes with H7 headlamps. Static High Performance headlamps and MULTIBEAM LED headlamps are optionally available. They give the saloon a majestically focused look while featuring an unmistakable design, also by day, with double torch and high-quality modelled details.
A striking feature is the integration of the brand-typical daytime running lamp design in the High Performance and MULTIBEAM LED headlamps. Following the inner contour, it gives a distinctive note to the direction indicators, Coming Home lights, side lights and daytime running lamps. The result is that, in both their night and day design, the Mercedes-Benz E-Class models are uniquely identifiable, standing apart from other vehicles at the visual level.
All the headlamp functions are grouped under a lens of clear polycarbonate with scratch-resistant coating. Like various other design elements, the housing is in black, giving an impression of both quality and depth.
Sporty rear end with stardust
Single-piece tail lights featuring a two-bar design framed by the vehicle body clearly identify the E-Class as a new member of the Mercedes saloon family. Similarly to the front end, the tail lights are equally tautly drawn. The torch design of the tail lights emphasises – also in the night design – not only the characteristic form of the tail lights, but also makes for improved safety.
Optionally available rear lights provide an additional highlight reminiscent of stardust, the Milky Way or the glow of a jet engine. This "stardust" effect is created by an innovative reflector technology with a specially designed surface structure for the tail light and ensures a brilliant appearance. The optionally available rear light uses all-LED technology.
The newly designed rear lights are also brilliant in terms of safety. For example, the light intensity of the brake lamp – and also the direction indicators – varies between daytime and night-time within the legally permissible limits (multi-level functionality).
A black insert in the rear bumper gives the rear end a lighter and therefore sportier look. All equipment lines come with a two-part rear bumper and visible stainless steel tailpipe trims integrated into the bumper (except Basic line).
Mercedes-Benz E-Class,  design sketch
Mercedes-Benz E-Class,  design sketch
Mercedes-Benz E-Class,  design sketch