"Dedicated to the #PerfectDrive": The 2016 Ryder Cup is under a good star

"Dedicated to the #PerfectDrive": The 2016 Ryder Cup is under a good star

Sep 29, 2016
Stuttgart

Golf fans all over the world are awaiting another clash between Team USA and Team Europe with excited anticipation. From 27 September to 2 October at the Hazeltine National Golf Club in Minnesota the twelve best players respectively will be competing against each other in what is probably the most famous competition in golfing. With them are the two brand ambassadors Martin Kaymer (Ryder Cup Team Europe) and Rickie Fowler (Ryder Cup Team USA).

"The Ryder Cup has a unique status in the sport of golf. Every player from Europe and the USA dreams of being one of the twelve golfers who wins for his country or his continent on Sunday", says Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. "With Rickie Fowler and Martin Kaymer there are Mercedes‑Benz brand ambassadors on both sides and as a proud partner of the Ryder Cup 2016 we also give our best."

Mercedes-Benz continues as “Official Patron of the PGA of America and Official Vehicle of the Ryder Cup”, providing a fleet of S-Classes and GLS to transport players, caddies, managers, hospitality guests and tournament VIPs throughout Championship week.

Meanwhile, the Mini-Golf-Challenge will return after its successful premiere at the PGA Championship with one lucky winner. In the Mercedes-Benz Performance Center, fans will have the opportunity to test their putting on a unique three-hole miniature golf course. The prize for a hole in one at all three holes is the new Mercedes-Benz C-Class.

This year’s display vehicles in the Performance Center include the Mercedes-AMG S‑Class Cabriolet, E‑Class Sedan, C‑Class Coupé und GLE Coupé as well as S‑Class Coupé and GLS. Mercedes-Benz Hospitality will be opening its doors at hole 16 for 200 exclusive customers and guests each day.

Throughout the Ryder Cup, golf and automotive fans can access exclusive video content and images at Facebook.com/MercedesBenzGolf, YouTube.com/MercedesBenzTV and Instagram.com/MercedesBenzGolf. Fans can also join the conversation across social media channels using the hashtags #PerfectDrive and #MBGolf. Mercedes-Benz brand ambassador Bernhard Langer will share his extensive Ryder Cup knowledge and experience by assessing the tournament in a film that will be released the day after the Ryder Cup.

In addition, Mercedes-Benz USA has started a campaign to support its team: #WeAre13 in allusion to the 13th Man – the Fans. It is well worth taking part. There are tickets for the Ryder Cup to be won.

Mercedes-Benz has been active in the sport of professional golf since the 1980’s. Between 2008 and 2013, Mercedes-Benz was the "International Partner" of the most prestigious golf tournament in the world, the Masters in Augusta, and since 2014 Mercedes-Benz is one of the three "Global Sponsors". As a result of its partnership with the PGA of America, the brand with the three-pointed star has been the "Official Vehicle" and "Official Patron" of the PGA Championship, the KitchenAid Senior PGA Championship and the Ryder Cup when it is held in the United States since 2009. In 2011, through a partnership with The Open, Mercedes-Benz further expanded its golf activities to become an "Official Car" and "Official Patron" of the oldest but most innovative golf Championship in the world. Furthermore, Mercedes-Benz supports a wide variety of amateur and professional tournaments at the national level.

Markenbotschafter Rickie Fowler at the Ryder Cup 2016 (Photo by Ross Kinnaird/Getty Images)
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Markenbotschafter Martin Kaymer at the Ryder Cup 2016 (Photo by Matthew Lewis/Getty Images)
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Darren Clarke at the Ryder Cup 2016 (Photo by David Cannon/Getty Images)
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(Mercedes-Benz golf) brand ambassador Rickie Fowler teeing off during the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska, Minn., USA.Quelle ist Getty Images, Fotograf Ross Kinnaird.
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