Brand communication

  • Affalterbach/Miami, May 6, 2022 - Mercedes-AMG's collaboration with multi-platinum American musician, tech entrepreneur, philanthropist and TIME 100 IMPACT Award winner will.i.am has gone from strength to strength since its launch in September 2021 and is now culminating in an extraordinary project launching May 5, 2022 in Miami and at www.will.i.am.
  • Affalterbach/London, Mar 21, 2022 - Following last year's successful start of the cooperation between Mercedes-AMG and the British skateboard and streetwear brand Palace, this creative cooperation is entering its second round.
    Mercedes-AMG A 45 S (fuel consumption combined: 9.1-8.7 l/100 km, combined CO2 emissions: 207-198 g/km)*; Mercedes-AMG GT 63 4MATIC+ (combined fuel consumption: 13.5–12.5 l/100 km, combined CO2 emissions: 308-284 g/km)*; Mercedes-AMG SL 63 4MATIC+ (fuel consumption combined: 13.0 -12.5 l/100 km, combined CO2 emissions: 294-282 g/km)*; Mercedes-AMG G 63 (fuel consumption combined: 14.4 l/100 km, combined CO2 emissions: 330 g/km)*
  • Affalterbach, Dec 14, 2021 - To coincide with the market launch of the new roadster, the Italian leather goods manufacturer Santoni is offering a luggage set that is tailor-made to fit the boot of the new Mercedes AMG SL from spring 2022.
  • Affalterbach, Sep 1, 2021 - The world-famous American musician and seven-time Grammy-winning producer will.i.am is the new Mercedes-AMG brand ambassador for E PERFORMANCE.
    Weighted, combined fuel consumption (WLTP): 8.6 l/100 km, weighted, combined CO2 emissions: 196 g/km, weighted electrical consumption: 10.3 kWh/100 km*
  • Affalterbach, Aug 24, 2021 - At the all-digital gamescom 2021 (August 25th until 27th), Microsoft’s Xbox Game Studios showcased all-new Forza Horizon 5 gameplay with the Mercedes-AMG Project ONE “Forza Horizon Edition” as the star.
  • Affalterbach/Miami, Jun 24, 2021 - Today, Mercedes-AMG and Cigarette Racing presented the all-new Cigarette 41’ Nighthawk AMG Black Series special edition boat, alongside the breathtaking new on-road performance benchmark, the Mercedes-AMG GT Black Series (fuel consumption combined: 12.8 l/100 km; CO2 emissions combined: 292 g/km).
    Fuel consumption combined: 12.8 l/100 km; CO2 emissions combined: 292 g/km*
  • Stuttgart, May 31, 2021 - "The partnership with Palace underlines the transformation of our Mercedes-AMG brand towards more lifestyle. We are opening up to new target groups and sending out strong signals with spectacular and surprising campaigns that further sharpen the brand orientation of Mercedes-AMG," says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.
  • Schaffhausen, May 21, 2021 - IWC Schaffhausen and Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition “AMG”. This timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004.
  • Stuttgart, May 20, 2021 - Two German design icons sought and found each other: Berlin-based eyewear manufacturer ic! berlin and Mercedes-Benz are jointly launching a sunglass collection. The Designers of both brands have worked hand in hand to develop a design language that goes far beyond a pure logo cooperation.
  • Stuttgart, May 3, 2021 - "The claim 'Are you AMG-ready?' sums up our transformation into a Performance Luxury brand. We are ready to redefine Driving Performance and open up our brand to new target groups.
  • Affalterbach/Brackley, Mar 2, 2021 - Mercedes-AMG in Affalterbach and the Mercedes-AMG Petronas F1 Team in Brackley, England, have already been linked together since 2012. They are now strengthening their ties even further. In concrete terms, this means: expanded pooling of the motorsport activities at the Mercedes-AMG high-performance brand, an even more in-depth, mutual transfer in the development of future-oriented, electrified technologies for motor racing and for the road, and all that as part of a partnership characterised by shared values and, of course, the passion for motorsport.
  • Stuttgart, Sep 29, 2020 - Good news for parents who want a sporty, practical and elegant mobile base for their children: In 2020/2021 there will be a new additions to the Mercedes-Benz strollers.
  • Stuttgart, Sep 24, 2020 - Sometimes it just needs a little more space. When traveling or during leisure time with the whole family, even the most generously designed trunk volume reaches its limits.
  • Affalterbach/ Zhejiang, Aug 21, 2020 - Mercedes-AMG is setting a new benchmark for the product and brand experience with its first Experience Centre anywhere in the world.
  • Affalterbach, May 20, 2020 - The Rankin agency becomes the latest creative partner to join the Mercedes-AMG marketing agency setting
  • Affalterbach/Miami, Feb 13, 2020 - Mercedes-AMG and Cigarette Racing today presented the all-new 59’ Tirranna AMG Edition alongside a one-of-a-kind Mercedes-AMG G 63 Cigarette Edition (combined fuel consumption: 13,3-13,1 l/100 km; combined CO2 emissions: 304-299 g/km) at the Miami International Boat Show.
  • Affalterbach/Milan, Oct 11, 2019 - Timeless design, exquisite materials, highest quality – as epitomised in equal measure by the performance brand Mercedes-AMG and the Italian luxury shoe label Santoni.
  • Affalterbach/Miami, Feb 14, 2019 - Today Mercedes-AMG and Cigarette Racing presented the "41’ AMG Carbon Edition" at the Miami International Boat Show.
    combined fuel consumption: 11.3 l/100 km; combined CO2 emissions: 257 g/km*
  • Affalterbach, Dec 7, 2018 - The new Mercedes-AMG GT 4-Door Coupé is the youngest member of the AMG GT family. It shares both its DNA and its uncompromising racing spirit with the other members of the family.
    Fuel comsumption combined: 11.3l/100 km; CO2 emissions combined: 257g*
  • Affalterbach, May 30, 2018 - Mercedes-AMG is supporting the sales release of the new members of the family Mercedes-AMG E 53 4MATIC+ Coupé, Mercedes-AMG E 53 4MATIC+ Cabriolet and Mercedes-AMG CLS 53 4MATIC+ (Combined fuel consumption: 8.9-8.8 l/100 km; CO2 emissions combined respectively: 204-203 g/km) on 28 May 2018 with a social media campaign.
    Combined fuel consumption: 8.9-8.8 l/100 km; CO2 emissions combined respectively: 204-203 g/km*
  • Affalterbach, May 8, 2018 - Mercedes-AMG wurde vor mehr als 50 Jahren auf der Rennstrecke geboren – jetzt trägt weltweit erstmals eine Rennstrecke den erfolgreichen Markennamen:
  • Affalterbach/Lugano, May 2, 2018 - The exclusive AMG Performance Wear collection is available from today. The collection, devised jointly by the Mercedes-AMG Performance brand and the Swiss cycling apparel brand ASSOS from Lugano, includes innovative jackets, T-shirts, polo shirts and trousers.
    Fuel consumption, combined: 9.3 l/100 km, CO2 emissions, combined 216 g/km*
  • Miami, Feb 15, 2018 - Mercedes-AMG and Cigarette Racing are proud to mark 11 years of collaboration with the debut of the most impressive and innovative performance boat ever constructed by the iconic Miami-based boat manufacturer.
  • Affalterbach/Dieburg, Nov 10, 2017 - For fans of driving dynamics at the highest level, the "Beast of the Green Hell" is now also available as a racing bike. The new ROTWILD R.S2 Limited-Edition "Beast of the Green Hell" combines the best of the racing world on four and on two wheels: driving dynamics, lightweight construction, design, and comfort.
    Mercedes-AMG GT R: Combined fuel consumption: 11.4 l/100 km, combined CO2 emissions: 259 g/km*
  • Stuttgart/Los Angeles, Oct 6, 2017 - This autumn, JUSTICE LEAGUE, one of the most anticipated superhero movies of all time, hits global theatrical screens beginning November 17, 2017 in the U.S. from Warner Bros. Pictures - and Mercedes-Benz vehicles will join the League alongside Batman, Wonder Woman, Aquaman, Cyborg and The Flash as they race to save the planet from an alien assault of catastrophic proportions.
  • Affalterbach/Berlin, Jun 9, 2017 - For a spectacular headline show on their "One More Light" World Tour, rock band Linkin Park will be performing at the Mercedes-Benz Arena in Berlin on June 12, 2017.
  • Affalterbach, May 31, 2017 - Today is the start of Mercedes-AMG's striking "Rule on" market launch campaign for the new E 63 S 4MATIC+. The campaign is as extraordinary as the executive saloon itself.
    Combined fuel consumption: 9.1 8.8 l/100 km; combined CO2 emissions: 207-199 g/km *
  • Miami, FL, Feb 16, 2017 - Mercedes-AMG and Cigarette Racing teamed up again this year to continue to set new benchmarks and push the limits of performance by presenting the Cigarette Racing Team 50’ Marauder AMG boat inspired by the breathtaking Mercedes-AMG GT R.
  • Monaco/Stuttgart, May 27, 2016 - The two drivers from the MERCEDES AMG PETRONAS Formula 1 Team, Nico Rosberg and Lewis Hamilton, met during the run-up to the Monaco Grand Prix on 29 May 2016 for a sensational event off the racetrack. Hamilton put his driving ability to the test on the water with a Cigarette Racing speedboat.
  • Miami, FL/USA, Feb 11, 2016 - Two legendary brands united once again at the Miami International Boat Show. Mercedes-AMG and Cigarette Racing joined forces for the sixth consecutive year to present the Cigarette Racing Team 41’ SD GT3 boat inspired by the Mercedes-AMG GT3 racecar. As the most powerful “open performance” boat ever produced by the Cigarette Racing Team, the 41’ SD GT3 marries the characteristic styling and thoroughbred motorsport technology of the Mercedes-AMG GT3 that was on display alongside it.
  • Affalterbach/Miami, Feb 12, 2015 - Cigarette Racing and Mercedes-AMG present the latest model of their long-standing cooperation at this year's Miami International Boat Show: the Cigarette Racing 50 Marauder GT S Concept – the maritime incarnation of the new Mercedes-AMG GT S sports car, which is also on display in Miami.
  • Stuttgart, Dec 10, 2014 - Mercedes-AMG signifies the top sport mode of the Mercedes-Benz line-up. For many, these exclusive sport cars remain a dream. Now there is the chance to park one of these dream cars in your vitrine or on your desktop: starting mid-November, Mercedes-Benz Accessories began with the roll-out of the first 5 members of the exclusive Mercedes-AMG Limited Edition White Series in the scale of 1:18.
  • Affalterbach, Nov 27, 2014 - The sports car and high-performance brand Mercedes-AMG will achieve a new sales record of well over 40,000 units this year. Its entry into the compact segment and the broadening of its product range have provided the Affalterbach-based company with access to new customer groups and secured success in established and new markets. New models developed entirely in-house, such as the SLS AMG and the most recently presented Mercedes-AMG GT, consolidate the brand's success story and place it firmly on course for sustained growth.
  • Stuttgart, Sep 5, 2014 - Just four weeks after its world premiere on 9 September 2014, the sensational new Mercedes-AMG GT sports car will feature exclusively in DRIVECLUBTM, Sony Computer Entertainment Europe’s next generation racing game only on PlayStation®4. DRIVECLUB will be available in Europe from 8 October 2014 and fans will be able to download the new AMG GT for free in the first week of launch. DRIVECLUB also features five other models from Mercedes-Benz's high-performance brand:
  • Stuttgart/Cannes, May 21, 2014 - Mercedes-Benz and Mercedes-AMG will be again prominently represented at the Cannes Film Festival with product and brand presentations this year. On the roads in and around Cannes from 14 to 25 May, it is not only stars and starlets from the film world that will be attracting attention, but also models from Mercedes-Benz and the high-performance brand AMG. The highlight of this year's activities at the 67th Film Festival is the charity auction of an S 63 AMG Coupé for the benefit of the amfAR Foundation.
  • Affalterbach, Apr 11, 2014 - AMG, the performance brand within Mercedes-Benz, and Rotwild, the internationally renowned manufacturer of high-end mountainbikes, are intensifying their cooperation. The mountainbike professionals of the Rotwild team are entering the 2014 mountainbike season with AMG as a new name-giving sponsor. During a team presentation in Affalterbach, AMG general manager Tobias Moers and Rotwild general manager Peter Schlitt introduced the new AMG Rotwild MTB racing team.
  • Miami, Florida/USA , Feb 13, 2014 - Two legendary brands with legendary visions will unite once again at the Miami International Boat Show on February 13, 2014. Cigarette Racing and the Mercedes-Benz high-performance brand AMG join forces for the fourth consecutive year to present futuristic visions, the Mercedes-Benz AMG Vision Gran Turismo Concept car and the Cigarette Racing 50’ Vision GT Concept.
  • Affalterbach/Tokyo/Los Angeles, Nov 15, 2013 - Two motor shows, two new AMG high-performance vehicles: Mercedes-AMG is presenting the S 65 AMG and the SLS AMG GT FINAL EDITION simultaneously at the Los Angeles Auto Show and the Tokyo Motor Show (both from 20 November to 1 December 2013).
  • Stuttgart/Baden-Baden, Nov 13, 2013 - Football fans can look forward to two highlights in the next few days. The German national football team will play against Italy in Milan on Friday, and against England in London next Tuesday. Mercedes-Benz has marked these classic encounters with an advance contest of a special kind between the three countries. The idea was this: how well can racing drivers play football? And are footballers able to compete with racing drivers?
  • Stuttgart/London, Jul 25, 2013 - Mercedes-AMG GmbH, a 100% subsidiary and the high performance brand of Daimler AG, and Aston Martin Lagonda Ltd. intend to enter a technical partnership. A corresponding Letter of Intent has been signed today. Essential elements of the planned partnership are supply agreements between Mercedes-AMG, Mercedes-Benz Cars and Aston Martin. Mercedes-AMG will supply Aston Martin with engines, while Mercedes-Benz Cars will provide the British luxury sports car manufacturer with e/e (electric/electronic) components for Aston Martin’s future models.
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