Anniversary quotes

Feb 12, 2016
Daimler AG
Dr Dieter Zetsche, Chairman of Daimler AG and CEO of Mercedes-Benz Cars
"The Mercedes-Benz Museum is quite unique: Only here can the entire history of the automobile be experienced from its earliest days to the present and into the future. And even though some of the exhibits are well over 100 years old – the Museum itself is like a ten year-old child: irrepressible, full of creative ideas and never boring. And quite rightly so!"
Ola Källenius, member of the Daimler AG Executive Board for Mercedes-Benz Cars Sales
"The Museum is one of the most important locations for the Mercedes-Benz brand, as it is from here that the star shines out into the whole world. No other automobile brand has such an illustrious history. Visitors come from all over the world to experience our fascinating products in the Museum."
Jörg Howe, Head of Global Communications, Daimler AG
"The Mercedes-Benz Museum is an icon you can walk around. The architecture itself is already an absolute highlight. Yet it never competes with the exhibits, but rather crowns them. Entering the Museum means immersing oneself in the history of Mercedes-Benz. A history so fascinating that very few people only pay one visit."
Dr Jens Thiemer, Head of Marketing Communication, Mercedes-Benz Cars, Daimler AG
"The Mercedes star has always shed a bright light. It stands for the best automobiles in the world. The Mercedes-Benz Museum is a focal point of this brightness."
Prof. Dr h.c. Gorden Wagener, Head of Design, Daimler AG
"The Mercedes-Benz Museum is a magnificent stage for the brand. It is both modern and emotionally appealing – just like our vehicles. In their combination of clarity and sensuality, the architecture and interior design harmonise perfectly with the design idiom of Mercedes-Benz."
Prof. Jürgen Hubbert, member of the DaimlerChryler AG Executive Board until 2005 and Head of Mercedes Car Group (MCG)
"Only the company whose founding fathers were the inventors of the automobile, Gottlieb Daimler and Carl Benz, is able to make a seamless presentation of its fascinating history, its innovations for the safe mobility of millions and for motorsport – since 2006 in the new Museum. My most treasured moment during the preparations came in March 2003, when following an intensive discussion, my colleagues on the Executive Board gave me their assent to go ahead with the design by UNStudio. The rest was hard but successful work by a superb team. I am particularly pleased that the concept of placing the vehicles in their historical context has proved so popular with the visitors."
Manfred Gentz, member of the DaimlerChrysler AG Executive Board until the end of 2004
"The estimated costs for the new Museum building were initially discouragingly high, and therefore controversial. In the end there was general agreement that a Museum providing a long-term and sustainable depiction of the history and products of Mercedes-Benz must also meet the highest expectations in terms of its exterior and interior architecture, and be flexible enough to meet future design and presentational needs. This was outstandingly achieved with the architects Ben van Berkel and Caroline Bos (UNStudio), and with the first interior design presentation by Professor HG Merz. As head of finance, I also had to accept and support the premise that we must not make do with only a second-class historical monument for cost reasons. Ten years after the opening of the Museum, we can say that we have achieved our goals, and this is confirmed by the extremely high level of acceptance on the part of the many visitors."
Dr Frank Ruff, Head of Society and Technology in the Corporate Research and Sustainability directorate, Daimler AG
"The Mercedes-Benz Museum is a very tangible reminder that the untiring creativity and passionate visions of inventors can change the world. The immense expansion of our individual mobility, safety, comfort and visual appreciation is an accomplishment which we regard as indispensable in our modern, mobile world."
Alexander Mankowsky, Society and Technology in the Corporate Research and Sustainability directorate, Daimler AG "It is extremely important for a researcher into the future to develop a feeling for the passage of time. Museums in general are therefore very important to me. A walk through our Mercedes-Benz Museum helps me to position myself in time, like having a compass. The unique architecture of the Museum with its long passages is helpful in this respect – you can physically perceive the passage of time by walking through it. Perception and movement are combined in a natural way."
Christian Boucke, Head of Mercedes-Benz Classic and the Customer Center, Daimler AG
"With the presentation of 160 vehicles and over 1500 other exhibits within an outstanding architecture, we have set international standards with the Mercedes-Benz Museum. Our task is also to keep this brand showcase up to date so that we can offer visitors memorable experiences – day after day."
Monja Büdke, member of the management team at Mercedes-Benz Museum GmbH
 "Anybody aspiring to receive visitors with "five-star" care needs highly motivated and qualified employees. The team at the Mercedes-Benz Museum has made the Museum what it is: a major public attraction."
Alexandra Süß, member of the management team at Mercedes-Benz Museum GmbH "A fascinating presentation and superb events - whether classic car auctions or the Open Air Cinema, the International Animation Festival or concerts – the Museum is constantly reinventing itself."
Michael Bock, Head of Mercedes-Benz Sport & Lifestyle Marketing, Daimler AG, Head of Mercedes-Benz Classic from 2006 to 2015
"The Mercedes-Benz Museum is unique in its ability to bring so many people close to the brand. It established itself on the international map of outstanding attractions from the very start. This is due to the efforts of a wonderful team which has met and continued to master the challenges of museum operation since the opening in 2006. Our success over the last ten years amply confirms this."
Politics and Economy
Sigmar Gabriel, Federal Minister of Industry and Energy
"A museum can also be an ambassador for German industry. In 2008 the Mercedes-Benz Museum received the design award from the Federal Republic of Germany, as it outstandingly combines form with function. In exemplary fashion the Museum therefore represents the qualities that make for Design Made in Germany. It tells us something about the history of the automobile, and with its presentation it also makes economic life and its development perceptible to the visitor. Design therefore conveys more than an image, but also the identity of Germany as an industrial location beyond individual brands."
Winfried Kretschmann, Minister President of Baden-Württemberg
"Anybody interested in the history of the automobile from day one to the visions for the future simply has to visit the Mercedes-Benz Museum. Shortly after it opened its doors in 2006, it already became a Mecca for automobile enthusiasts from all over the world. The state of Baden-Württemberg is proud to be both the cradle and the innovation driver of automobility. I am very pleased that we are able to convey this excitingly to our visitors from around the world with the unique Mercedes-Benz Museum. Many congratulations on your tenth anniversary!"
Dr Nils Schmid, Minister of Finance and Industry, Baden-Württemberg
"Baden-Württemberg is the birthplace of the automobile, and this is also where it has its future. It is the home of automobile manufacturers and automotive suppliers who have shaped the history of the automobile, and are also shaping the future of mobility. All this is reflected by the Mercedes-Benz Museum – it combines tradition and modernity under a single roof. The state of Baden-Württemberg is proud of its automobile industry, and this year we are celebrating 130 years of the automobile and ten years of the Mercedes-Benz Museum. Where else should such a museum have found a home if not here in Stuttgart?"
Fritz Kuhn, Mayor of the City of Stuttgart
"The Mercedes-Benz Museum has attracted countless fans of the automobile since it opened ten years ago. They come from all over the world, and are not only delighted by the exhibition but also by the unique architecture. The Museum is the showcase for a company that stands for exclusive, high-quality automobiles from Stuttgart, and for outstanding engineering achievements. Daimler and its Museum are a stroke of good fortune for Stuttgart as the centre of competence for mobility."
Armin Dellnitz, General Manager of Stuttgart-Marketing GmbH and Regio Stuttgart Marketing- und Tourismus GmbH
"I heartily congratulate the Mercedes-Benz Museum on its tenth anniversary. From the very beginning the Museum not only added a major enrichment to Stuttgart, but also a major tourist attraction to the whole region. In its unique way it symbolises the Stuttgart region as the home of the automobile. I am looking forward to presenting this shining beacon in the automotive sky, the Mercedes-Benz Museum, to visitors to Stuttgart in the future as well."
Erwin Teufel, former Minister President of Baden-Württemberg
"The Mercedes-Benz Museum is an important institution for every citizen of Baden-Württemberg, and a permanent invitation. All Baden-Württembergers are familiar with the names Gottlieb Daimler and Carl Benz, as they are with the cars of the early years right up to the outstanding models we see today. They are equally proud of the outstanding worldwide success achieved by Mercedes-Benz."
Prof. Dr Wolfgang Schuster, former Mayor of the City of Stuttgart
"The Mercedes-Benz Museum is an international icon of modern museum architecture. At the same time it is an elegant high-tech home for 130 years of automobile history embedded in technological development and world history. Accordingly the Museum is of prime importance for the profile of this international mobility location, and for the attractiveness of Stuttgart as a centre for tourism. As Mayor I had the fervent wish that the Museum would be completed for the 2006 World Cup. Fortunately this was granted, and it was a further highlight of that marvellous summer."
Architecture and Design
Prof. Ben van Berkel, UNStudio Amsterdam, Shanghai, Hong Kong, the Architect responsible
"The charm of the Mercedes-Benz Museum is that it combines several radical spatial principles to create a completely new building typology. It allows visitors to forget that they are in a museum. And those returning discover something new each time. In fact you need several visits to understand how the building works. The building continuously surprises and shows new aspects, but you never lose your way in it. "
Prof. Dr-Ing. h.c. HG Merz, hg merz architects, museum designers stuttgart berlin, responsible for the Museum's design
"The Mercedes-Benz Museum is a place where eras in history come together. It depicts cultural history and world events in a theatre of memories that is multi-faceted, which imparts knowledge to the visitor in an entertaining manner and satisfies the longing of the materially and visually saturated man in the street for authentic experiences. Moreover, it strengthens the image of the brand by illustrating its long tradition, its expertise and its contribution to history. The Museum is a place for the eyes, a place to wander at leisure, a place where desire is awakened, where the visitor can always happen upon something undiscovered, rediscovered or newly discovered. Thanks to its specific combination of materials and shapes, the presentation recalls the respective historical eras without any illusory attempt to recreate them. It is very gratifying that after more than ten years, this narrative approach of 'a second life' developed in mutual confidence with the client still exudes plenty of magic and fascination. The sustained interest of the public and the general reception show that the Museum continues to be the benchmark among the world's automobile museums."
Prof. Dr-Ing. Werner Sobek, Werner Sobek Group, Stuttgart, Frankfurt, London, New York, Dubai, Istanbul, Moscow, responsible for the structure and facade
"The Mercedes-Benz Museum is unique in its geometrical complexity. All its walls, floors and ceilings are curved. Apart from just a few door apertures leading to the emergency exits, there is not a right angle to be found anywhere in the building. It was therefore not possible to use conventional planning and representational methods. All the planners and contractors worked together using a 3D model (incidentally the world's largest at the time) – a radical new departure for planning and construction processes. In addition: The structure and facade of the Mercedes-Benz Museum are materialised energy flows. This way of building has nothing left in common with classic architectural systems. We actually needed to develop numerous new calculation methods and procedures to plan the Mercedes-Benz Museum in all its complexity – and then also ensure its buildability. The Mercedes-Benz Museum has significantly moved the boundaries of construction."
Prof. Dipl.-Ing. Tobias Wallisser, M.Sc., Professor of Innovative Construction and Spatial Concepts at the State Academy for Visual Art, Stuttgart,responsible project partner at UNStudio
"The Mercedes-Benz Museum is an architectural sculpture whose fascinating shape and unique use of space rigorously follow the function: its geometry may not be easy to understand, but it is a wonderful experience! The unbelievable dynamism that reveals itself in the spaces ensures a very special visitor experience. Moreover, it is well suited to an automobile museum, because it compensates for the fact that exhibits actually designed for movement are displayed statically."
Dierk Mutschler, Board Member of Drees & Sommer AG, Stuttgart, responsible forproject management and control
"The Mercedes-Benz Museum was an utterly outstanding project. Firstly thanks to its function as an exposed exhibition, which was assigned to it from the beginning. Secondly owing to the complexity of the building, which required extremely sophisticated and innovative construction processes and therefore a high level of project management. It all worked thanks to the perfect cooperation between all those involved, and the handover was on time and on-budget – which is rare enough for such major projects."
Culture and Society
Felix Dachsel, Journalist
"The self-image of the Swabians can best be understood by visiting the Mercedes-Benz Museum. This is where engineering skill meets great architecture." (from: "Stranded in Stuttgart", weekly "Die Zeit", 3 December 2015)
Sayah Amber, Journalist and architectural critic
"Outside: a diamond in a shining suit of armour, movement translated into a dynamically curving spiral. Inside: a massive double helix of concrete, and a weightless Baroque sea of ramps and spiralling rooms as an arena for one hundred and thirty years of automobile history. Altogether: a 'talking', technically and constructively advanced landmark for Stuttgart which joins the Weißenhof Complex, the TV tower and the State Gallery as an icon of modern architecture."
Martin Biju-Duval, Director, Cité de l’Automobile - Musée National - Collection Schlumpf, Mulhouse, France
"The Mercedes-Benz Museum sets an example for every car museum in the world. Visitor-friendly, bright, large, modern and innovative, the exhibition enables the brand's history to be followed from the early years to the present day - by presenting every facet of the inventions and creativity that produced the force and reputation enjoyed by Mercedes-Benz today. It also allows a major journey back into history without leaving out the dark eras of the 20th Century."
Prof. Dr Cornelia Ewigleben, Scientific Director of the Württemberg State Museum, Stuttgart
"I congratulate the Mercedes-Benz Museum on its anniversary. Ten years ago it enriched Stuttgart and the region with a new and innovative facet of the museum landscape. We look forward to the coming years, and to continuing cooperation with its many synergies."
Thomas Frank, General Manager of Auto Union GmbH, Head of Audi Tradition, Ingolstadt
"The Mercedes-Benz Museum has an outstanding position among German automobile museums, and need fear no international comparison. From a manufacturer's point of view, having your own museum to maintain the brand history is of particular importance. It is very important to maintain one's authenticity. A corporate museum should therefore always be located at headquarters. It is not only fans of the brand who will visit, for generations of employees will also proudly guide their families and acquaintances through the collection."
Prof. Dr Wolfgang M. Heckl, General Director of Deutsches Museum, Munich
"Although the operating concepts and functions of the Mercedes-Benz Museum and the Deutsches Museum are far apart, we have in common our respect for the technical innovations of the Daimler and Benz companies, and have a collegial empathy with the historical business unit of Daimler AG and the Mercedes-Benz brand of today, and we of course share an interest in the ongoing dialogue between our specialists with respect to current and future technologies. In view of this I offer my warmest congratulations for the tenth anniversary – and wish the Mercedes-Benz Museum all the best for the future."
Evert Louwman, automobile collector, Louwman Museum, Den Haag, Netherlands
"Mercedes-Benz can rightly be very proud of its history, and it is of the greatest importance that this enormous and highly interesting heritage is preserved for future generations, and shared with the rest of the world. The decision to build such a beautiful museum was the right one - it is a landmark without equal."
Prof. Dr Hartwig Lüdtke, Director of the Technoseum, Mannheim
"Our warmest congratulations for the tenth anniversary of this extraordinary museum go to our colleagues at the Mercedes-Benz Museum in Stuttgart. The Museum's striking and extraordinary architecture already implants itself in the brain, so to speak: anybody who has wandered through the twin spirals of the exhibition rooms from top to bottom will not forget the experience. The Mercedes-Benz Museum is an important piece of the mosaic formed by European technical museums, for unlike in many conventional museums of a factual and explanatory nature, the designers of this exhibition have very intentionally presented so-called 'Legend rooms' where visitors are able to immerse themselves fully in the shining chrome and charm of yesteryear's technology. It is particularly thanks to the focus placed on representing the history of a single brand that an impressively great depth of information is achieved, something that no other museum in this specialist field can offer. It is this clear positioning and profile that gives rise to the aura which this museum has attained well beyond national boundaries, in the international world of technical museums."
Bruce A. Meyer, founding chairman of the Petersen Automobile Museum Los Angeles (The Napa Valley Reserve Director of Motorsports), USA
"Few brands are as important or well-known throughout the world as Mercedes-Benz – a result of product perfection, innovation and brand management. The Mercedes-Benz Museum is of immense importance in telling the story. It mirrors the brand using carefully chosen exhibits housed in world-class architecture. It is truly top-rank. It takes us through more than a century of innovation, quality, performance and design – giving rise to great admiration and curiosity about what will come next for Mercedes-Benz and the world."
Achim Stejskal, Head of the Porsche Museum, Stuttgart
"Stuttgart is the only city in the world where not one but two unique museums have come into being. They attract interested people from all nations to the birthplace of the automobile - because the sound of engines requires no translation. This means that tourists can enjoy two major exhibitions in just one day: having first paid a visit to the inventor of the automobile, they can immediately come and get to know the inventor of the sports car. And although we as the guardians of many decades of automobile history cannot prove that cars have a soul, we can at least act as if they do. We share this passion with our neighbours in Bad Cannstatt, our colleagues at the Mercedes-Benz Museum."
Dr Gabriele Zuna-Kratky, Director of the Technical Museum, Vienna, Austria
"Achieving exceptional national and international status as a museum requires both an attractive architecture and an interactive, up-to-date presentation of the exhibits, but also a target group- specific approach to visitors which is able to appeal to them with information and entertainment, as is the case in the Mercedes-Benz Museum."
Toto Wolff, MERCEDES AMG PETRONAS, Mercedes-Benz Racing Manager
"Happy Birthday Mercedes-Benz Museum. Ten years sounds really good. I hope there will be many more!"
Lewis Hamilton, Formula 1 MERCEDES AMG PETRONAS racing driver and three-times World Champion for Mercedes-Benz (2008, 2014, 2015)
"I was already a great admirer of Mercedes-Benz when I was very young. It was an unbelievably great privilege to work with Mercedes-Benz so early on. I am absolutely delighted that two of my world championship cars are now on display here in the Museum. I know that well beyond my time, I will always be part of the history of Mercedes-Benz – which is a great feeling."
Nico Rosberg, Formula 1 MERCEDES AMG PETRONAS racing driver
"As a fan of Mercedes-Benz classic cars, the Mercedes-Benz Museum is a very special place for me. Naturally I am deeply impressed by the banked curve with its historic Silver Arrow racing cars. I wish the Mercedes-Benz Museum all the best on its anniversary. Keep it coming!"
Sir Stirling Moss, former racing driver, four-time Vice World Champion, record winner of the 1955 Mille Miglia for Mercedes-Benz
"It's fantastic to see so many cars in one place as in the Mercedes-Benz Museum. People can come and actually see the differences – for example a modern Formula 1 car versus one from my time."
Mika Häkkinen, former racing driver and two-times Formula 1 World Champion for Mercedes-Benz (1997, 1998)
"The Mercedes-Benz Museum is a very special place for me. It is an amazing way to show people from all over the world this magnificent history and the brand's successes – including the first car ever built. The architecture achieves a real wow-effect. I am personally very pleased that my world championship car is also on display there, right next to a racing simulator which allows visitors to try motor racing for themselves."
Pascal Wehrlein, racing driver in the Mercedes-AMG DTM-Team and 2015 DTM Champion
"Happy tenth anniversary. I thought I would leave my 2015 DTM championship car in your care as a birthday present."
Hans Herrmann, former racing driver for Mercedes-Benz
"No other automobile manufacturer has such a strong history as Mercedes-Benz. This is confirmed very impressively in the Mercedes-Benz Museum. It is a very special place for me, as I naturally have a very close emotional bond with racing cars."
Bernd Mayländer, racing driver and driver of the Official F1 Safety Car
"The Mercedes-Benz Museum is a place where the past meets the future, and it does this uniquely by telling the longest automobile story there is. It is the Silver Arrows that fascinate me most. Just thinking about them makes my heart beat faster. Don't ask me what happens when I am driving one."
Joachim Löw, Coach of the German national football team
"For me the Mercedes-Benz Museum is always a fascinating place to visit - seeing the long history of the automobile in its historical contexts shows the importance of the automobile and the Mercedes-Benz brand for German history and society. What I personally find particularly interesting is the brand's very early relationship with sport and its will to win, and this has not least been decisive for the long-standing partnership with German football and other sporting commitments."