Cooperation between Mercedes-AMG and Santoni: New G 63 collection under the label "Santoni for AMG"

Cooperation between Mercedes-AMG and Santoni: New G 63 collection under the label "Santoni for AMG"

Oct 17, 2014
Affalterbach
When the high-performance brand of Mercedes-Benz and an Italian producer of luxury goods start working together, the world can look forward to something special: stylish luxury in leather coupled with pure driving performance. The latest products to come out of the cooperation between Mercedes-AMG and Santoni are a striking ankle boot and a backpack with a minimalist design. Both pay homage to the legendary G 63 AMG. The G 63 collection is rounded off by more accessories: a belt and a wallet, both available in calfskin or buckskin leather. All products from the exclusive leisure and racing shoe collection are sold under the "Santoni for AMG" label, and are available from Santoni boutiques or by visiting .
What started as a small company based in a garage has developed into an international success story - a description that applies equally to both AMG and the Italian producer of luxury goods Santoni. But that's not all the two brands have in common. Just like AMG, Santoni also stands for perfect craftsmanship, the highest standards of quality and attention to detail. The first joint project between the two high-performance brands was an SLS AMG shoe collection, the highlight of which was a special racing shoe that was tested and approved by the FIA. In 2013 Santoni presented a premium leisure shoe inspired by the new A 45 AMG as another product with the label "Santoni for AMG".
All products in the "Santoni for AMG" collection represent the highest standard of crafted quality and perfection, and are made from selected, premium materials. Hand-sewn seams and leather that has been dyed in multiple layers (also by hand) using a special technique make every Santoni shoe unique, and the best that Italian shoe craftsmanship has to offer.
The G 63 collection
The G 63 ankle boot is made from the finest calfskin leather, is hand-dyed in multiple layers and polished in shades of black. Its padded bootleg and sole that is both compact and flexible make walking and hiking a real pleasure, both off the beaten track and in everyday use. The minimalist backpack made from calfskin or buckskin leather is captivating on account of its classy grey shading, which creates a high-quality tarmac effect. Its clear design and practicality make the backpack useful to have around in almost any everyday situation. The front pocket and removable shoulder strap provide the necessary flexibility at all times. The other eye-catching G 63 accessories from the "Santoni for AMG" collection are a belt and an intricately made wallet, available either in black calfskin leather or grey buckskin leather. All products are embossed with the lettering "G 63".
Santoni – luxury, design and perfection
Ever since it was founded in 1975, Santoni has followed its vision of further refining expert craftsmanship and Italian excellence. The combination of tradition and innovation, luxury coupled with craftsmanship – this is the philosophy that gives rise to first-class shoes and exquisite leather goods. Today the company is headed by Giuseppe Santoni. He has turned the producer of luxury leather goods into a brand that is increasingly becoming a style icon for fashion-conscious people around the world. Santoni's products are sold around the world in selected boutiques and flagship stores, as well as online at .
Mercedes-AMG GmbH – Home of Driving Performance
AMG – around the world, these three distinctive letters embody automotive high performance, exclusivity and dynamic driving pleasure. Mercedes-AMG GmbH specialises in unique, high-performance vehicles and offers a product portfolio consisting of sporty saloons, SUVs, coupes, roadsters and custom-made vehicles to meet any customer requirements. The image of AMG as the successful performance brand of Mercedes-Benz is reflected in its impressive successes in the world of motorsport and its unique vehicles. Today it is a one hundred percent subsidiary of Daimler AG and is the group's technological spearhead in the high-performance car segment. The AMG brand promise "Driving Performance" stands for cutting-edge technology and the pure fascination of driving.
  • Office
    Manager Sport, Design & Entertainment Communications
  • Email
    luise.niemsch@mercedes-benz.com
  • Phone
    +49 176 3093 9051
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  • Office
    Brand & Marketing Communications
  • Email
    christin.c.mueller@mercedes-benz.com
  • Phone
    +49 176 30943837
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