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Feb 19, 2016
2016 FIA Formula One World Championship contender, the Mercedes-Benz F1 W07 Hybrid, takes to the track for the first time
MERCEDES AMG PETRONAS today completed a first day of track running with its 2016 specification Formula One car during a Promotional Event at Silverstone.
The F1 W07 Hybrid, powered by the PU106C Hybrid Power Unit, first departed the garage at 10:15 this morning on a cold but clear day at the Northamptonshire circuit. Driven first by Nico Rosberg, then Lewis Hamilton, the car completed a total of 98.2 km.
The team will now ready the F1 W07 Hybrid for its public track debut at the opening pre-season test of the 2016 Formula One season in Barcelona on Monday 22 February.
2016 Formula One World Championship challenger to be revealed to the media before running commences on the opening day of winter testing in Barcelona
The next generation of Silver Arrows racing car will make its first appearance in front of assembled media at 08:15 CET on Monday 22 February, with live coverage brought to the public via the team's social media channels.
Lewis will take the wheel for the first and third days of running next week in Spain, with Nico set to drive on days two and four. This driver allocation is the reverse of that used during today’s Promotional Event at Silverstone and at the opening test of 2015.
Media materials will be available via the MERCEDES AMG PETRONAS Formula One Team media site immediately following the launch: media.mercedesamgf1.com
The team will be releasing a wide range of pre-season editorial, photographic, broadcast and social media content throughout the build-up to Barcelona and during the first test:
Saturday 20 February
- Social Media Fan Day:
o From 08:00 – 18:00 GMT, the team’s official Twitter account – @MercedesAMGF1 – will be made private
o Followers will be given access to exclusive content ahead of the launch of the F1 W07 Hybrid on Monday
o Content to include a carpool ride along with Nico en route to Silverstone for his first laps in the 2016 Silver Arrow
Sunday 21 February
- 2016 Technical Release:
o Pre-season technical Q&A with Executive Director (Technical) Paddy Lowe and Managing Director of Mercedes AMG High Performance Powertrains Andy Cowell (text and video)
o Technical specifications of the Mercedes-Benz F1 W07 Hybrid car and PU106C Hybrid Power Unit
o Studio imagery of the F1 W07 Hybrid car (2016) and PU106B Hybrid Power Unit (2015)
Monday 22 February
- F1 W07 Hybrid Public Unveiling:
o High resolution photography to be made available via the team media site
o Broadcast footage to be made available via News2Use
- 2016 Launch Release:
o Pre-season quotes from Head of Mercedes-Benz Motorsport Toto Wolff and race drivers Lewis Hamilton and Nico Rosberg (text and video)
- 2016 Press Pack:
o Driver and Key Personnel profiles
o 2016 Team Partner and Supplier profiles
o ‘What’s New in 2016’ Feature
o 2016 Silver Arrows Media Team contacts