The Mercedes-Benz management team on the S-Class: The best or nothing, in every respect

May 15, 2013
"Rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were 'the best or nothing' in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class."
Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars
"A few years ago, the progress made in efficiency would have sounded like a utopian dream: within ten years, Mercedes-Benz has almost halved fuel consumption in the 150 kW output category. Intelligent Drive is likewise leading the way by networking the sensors to enhance comfort and safety."
Prof Thomas Weber, Member of the Board of Management responsible for Group Research and Head of Mercedes-Benz Cars Development
"The S-Class is not just the spearhead for Mercedes-Benz but for automotive development as a whole. And it has been for decades. That's why the S-Class is also the world's best-selling luxury car."
Dr Joachim Schmidt, Executive Vice President of Mercedes-Benz Cars, Sales and Marketing
"The sophisticated design of the S-Class has always been an expression of luxury and automotive grandeur of its era. And our new S-Class continues this tradition. With its classic architecture and flowing silhouette, it is a modern embodiment of sensual clarity. The design draws a line from the sophisticated, progressive design idiom to the classic elegance of our 1930s cars – intelligence that speaks to the emotions. Stylish sportiness and sensual forms in synthesis with timeless clarity and effortless superiority make the S-Class a true design icon."
Gorden Wagener, Vice President Design, Daimler AG