Mercedes-Benz celebrated the world premiere of the new A-Class in Amsterdam. Against a modern setting with a festival atmosphere more than 450 invited guests experienced the new benchmark in the compact class.
With the A-Class, the brand introduces the new highlight MBUX – Mercedes-Benz User Experience – first in the compact class rather than the luxury class. This underlines: the A-Class is more mature and comfortable than ever before. Technologically, it is not only the new MBUX infotainment system that sets it apart from the competition – it also offers a range of safety and driver assistance systems that were previously reserved for the luxury class. This also applies to the redesigned appearance. The purist, surface-emphasised design is the next step in the design philosophy of sensual purity.
“The A-Class has been a big driver of change at Mercedes-Benz. It is the single best example on how we managed to rejuvenate our entire brand”, says Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “There’s not much of an ‘entry-level’ feel left in our new entry-level car. This grown-up A-Class fully incorporates our definition of ‘Modern Luxury’. And it’s unparalleled in this segment.”