Editorial

Jan 27, 2017
Sindelfingen

Design is one of the key success factors for Mercedes‑Benz and is cited ever more frequently as a key consideration in buying decisions - particularly among new customers. This is attributable in part to the brand’s shift from a traditional to a modern interpretation of luxury. The designers apply the design philosophy of Sensual Purity, which lends expression to the bipolarity of intelligence and emotion, to create products which are at once hot and cool.

The new format, “Design Essentials”, is intended to convey what this means in concrete terms. Along the same lines as the TecDays, this provides you with an in-depth look behind the scenes. We will present our designers’ ideas and visions to you in a relaxed workshop atmosphere. The “Design Essentials” event provides a 360-degree view of our world of design, taking in the designers’ work in the most diverse fields as well as their sources of inspiration and the tools which they employ.

The creation of the post of Chief Design Officer highlighted the importance which Daimler AG attaches to the area of design. Gorden Wagener was appointed to this post on 1 November 2016. “Good design is about much more than simply creating beautiful products”, observes Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes‑B enz Cars. “It combines functionality with fascination and gives brand values a distinctive form. We are delighted that our design team under the leadership of Gorden Wagener is among the best in the industry. The global success of our vehicles is ultimately also due to their outstanding design”.

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