"Dedicated to the #PerfectDrive": Mercedes-Benz continues its partnership with the PGA Championship

Jul 26, 2016
Stuttgart

The world’s best golfers will travel to Baltusrol, New Jersey, to contest the 98th PGA Championship this week, each aiming to lift the coveted Wanamaker Trophy.

Mercedes-Benz continues as “Official Patron of the PGA of America and Official Vehicle of the PGA Championship”, providing a fleet of vehicles to transport players, caddies, managers, hospitality guests and tournament VIPs throughout Championship week.

In the Mercedes-Benz Performance Center, fans will have the opportunity to test their putting on a unique three-hole miniature golf course as well as take a close look at their favourite vehicle line-up. This year’s display vehicles include the Mercedes-AMG S-Class Cabriolet, Mercedes-Benz S-Class Coupe, Mercedes-Benz S- and E-Class Sedan and the Mercedes-Benz GLS.

Meanwhile, the Mercedes-Benz Hole-in-One Challenge will return, giving spectators an opportunity to win a brand new Mercedes-Benz E-Class if they can register an ace at a specially par-3, adjacent to Baltusrol’s 17th Hole.

Mercedes-Benz also supports several of the world’s leading international players. Brand ambassador Rickie Fowler will be aiming to secure his first Major win. Meanwhile, Martin Kaymer will try to add a third to his collection. The German won the PGA Championship in 2010, then added the U.S. Open, in 2014. Mercedes-Benz Argentina ambassadors Emiliano Grillo and Fabian Gomez will each play their second PGA Championships, after debuting last year at Whistling Straits.

Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars, said: “The partnership with the PGA of America fits perfectly to our global golf strategy – The best or nothing. We are proud to be the Official Patron of such an esteemed tournament and look forward to a fantastic week at the 2016 PGA Championship.”

Throughout Championship week, golf and automotive fans can access a wide range of exclusive video content at Facebook.com/MercedesBenzGolf and YouTube.com/MercedesBenzTV, plus behind-the-scenes images at Instagram.com/MercedesBenzGolf. Fans can also join the conversation across social media channels using the hashtags #PerfectDrive, #MBGolf and #ModernGolf.

Mercedes-Benz has been active in the sport of professional golf since the 1980’s. Between 2008 and 2013, Mercedes-Benz was the "International Partner" of the most prestigious golf tournament in the world, the Masters in Augusta, and since 2014 Mercedes-Benz is one of the three "Global Sponsors". As a result of its partnership with the PGA of America, the brand with the three-pointed star has been the "Official Vehicle" and "Official Patron" of the PGA Championship, the KitchenAid Senior PGA Championship and the Ryder Cup when it is held in the United States since 2009. In 2011, through a partnership with The Open, Mercedes-Benz further expanded its golf activities to become an "Official Car" and "Official Patron" of the oldest but most innovative golf Championship in the world. Furthermore, Mercedes-Benz supports a wide variety of amateur and professional tournaments at the national level.

Interesting videos with brand ambassadors are available at mbgolf.ucom.de

Emiliano Grillo at the 2016 PGA Championship
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Rickie Fowler at the 2016 PGA Championship
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Rickie Fowler at the 2016 PGA Championship
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Mercedes-Benz at the 2016 PGA Championship
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Emiliano Grillo at the 2016 PGA Championship
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2016 PGA Championship
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Mercedes-Benz at the 2016 PGA Championship
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Martin Kaymer at the Mercedes-Benz Minigolf Challenge at the PGA Championship
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Martin Kaymer at the Mercedes-Benz Hole in One Challenge at the PGA Championship
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Martin Kaymer at the Mercedes-Benz Hole in One Challenge at the PGA Championship
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Martin Kaymer
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